![\"Superbike\"\/](\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/07\/superbike.jpg\")
<\/p>\nEurope’s biggest second-hand motorbike retailer has filed a notice of intention to appoint administrators, putting hundreds of jobs at risk.<\/p>\n
SuperBike Factory, which is headquartered in Cheshire, lodged the notice on July 17, securing temporary court protection from creditors while it explores its options.<\/p>\n
The company sells around 15,000 motorbikes each year through its network of six showrooms and its online platform.<\/p>\n
A notice of intention to appoint administrators does not mean a company has entered administration, but it provides temporary protection from creditor action while rescue or restructuring options are considered.<\/p>\n
The filing marks a significant setback for a business that grew from a single showroom in Macclesfield into a nationwide retailer with sites across England, including West Yorkshire and West Sussex.<\/p>\n
The company’s latest published accounts, covering 2024 and filed in September last year, reported turnover of \u00a383million and pre-tax profits of \u00a38.5million.<\/p>\n
However, the accounts also highlighted uncertainty surrounding the company’s relationships with finance providers following a Court of Appeal ruling on discretionary commission arrangements and the potential for compensation claims from previous customers.<\/p>\n
The business also identified the cost-of-living crisis and weaker consumer confidence as risks to future trading.<\/p>\n
SuperBike Factory files notice of intention to appoint administrators putting jobs at risk<\/p>\n
| <\/p>\n
SUPERBIKE FACTORY<\/p>\n
Alongside its retail operation, SuperBike Factory developed a motorcycle finance brokerage business, becoming one of the UK’s largest intermediaries in the sector.<\/p>\n
Scott Behrens and James Watson founded the company in 2010 with a business model centred on buying motorcycles in high volumes, refurbishing them and selling them through destination showrooms and online.<\/p>\n
The company expanded rapidly over the following decade.<\/p>\n
![\"Motorcycle\"\/](\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/07\/motorcycle.jpg\")
A showroom at Donington Park opened in 2021, before the acquisition of Bradford-based Ritebike in 2022, which was subsequently rebranded as SuperBike Factory<\/p>\n
| <\/p>\n
GETTY<\/p>\n
Further sites opened in Bristol and Milton Keynes during 2023, while a sixth showroom in Crawley, located at the former P&H Motorcycles site, began operating in February this year.<\/p>\n
Investment firm Endless acquired the business through its SME investment vehicle Enact in December 2023.<\/p>\n
If administrators are appointed, SuperBike Factory would join a number of motorcycle businesses that have entered insolvency proceedings in recent years.<\/p>\n
Completely Motorbikes, which operated 21 showrooms and recorded annual sales of around \u00a370million, entered administration in October 2024.<\/p>\n
Mutt Motorcycles and CCM Motorcycles also entered administration during 2025.<\/p>\n
The wider motorbike market has faced challenging trading conditions.<\/p>\n
New motorcycle registrations across the UK fell by 19 per cent last year, with the decline partly attributed to Euro5+ emissions regulations that brought forward demand into 2024.<\/p>\n
Higher borrowing costs and weaker consumer spending have also affected both new and used motorcycle sales.<\/p>\n
A notice of intention to appoint administrators gives a company time to negotiate with lenders, investors or potential buyers before a formal administration process begins, although there is no guarantee that a rescue deal will be secured.<\/p>\n
GB News has contacted Enact for comment.<\/p>\n","protected":false},"excerpt":{"rendered":"Europe’s biggest second-hand motorbike retailer has filed a notice of intention to appoint administrators, putting hundreds of jobs…\n","protected":false},"author":2,"featured_media":702226,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[35884,84,7816,59,1371,655,2222,50,65089,2331,56,54,55],"class_list":["post-702225","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-across-the-uk","tag-business","tag-cars","tag-gb","tag-jobs","tag-lifestyle","tag-money","tag-news","tag-north-west-of-england","tag-sgg","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/702225","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=702225"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/702225\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/702226"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=702225"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=702225"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=702225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}