TikTok Shop says its UK sales grew by more than 30% year-on-year in June, with live shopping the fastest-growing format.<\/p>\n
It says it now has more than 6,000 livestreams taking place every day.<\/p>\n
At an event in the centuries old Covent Garden market, it hosted 20 small businesses with stalls who were also selling live to customers all over the UK.<\/p>\n
With nothing more than a smartphone, a lighting kit and a fridge full of fresh meat, halal butcher Manny Malik from Wolverhampton had around two hundred people tuning into his session.<\/p>\n
“Last week we did a TikTok live for three hours and we sold \u00a38,000 worth of meat,” he says.<\/p>\n
It would normally take him three to four days to sell this amount in his family shop, Malik Butchers.<\/p>\n
They’re now opening a second store in Stoke. TikTok, he says, is helping to drive his expansion.<\/p>\n
But there are fees.<\/p>\n
TikTok Shop UK keeps up to 9p from every \u00a31 sold on the platform, as its standard commission. <\/p>\n
As a comparison, eBay’s marketplace business sellers typically pay between 6.9p and 14.9p depending on the category. Businesses selling on the dedicated live selling format, eBay Live, pay a combined fee of up to 8.42p including payment processing.<\/p>\n
“It’s a lot,” says Manny.<\/p>\n
“For us in the meat game, there aren’t huge margins. However, it’s opened up a new platform. We didn’t have these sales prior to TikTok. We’re not losing money, we’ve got enough profitability in there,” he adds.<\/p>\n","protected":false},"excerpt":{"rendered":"TikTok Shop says its UK sales grew by more than 30% year-on-year in June, with live shopping the…\n","protected":false},"author":2,"featured_media":702748,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[84,59,56,54,55],"class_list":["post-702747","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-business","tag-gb","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/702747","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=702747"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/702747\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/702748"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=702747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=702747"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=702747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}