{"id":702847,"date":"2026-07-21T05:35:13","date_gmt":"2026-07-21T05:35:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/702847\/"},"modified":"2026-07-21T05:35:13","modified_gmt":"2026-07-21T05:35:13","slug":"european-commission-fines-aliexpress-e550-million-for-counterfeit-goods","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/702847\/","title":{"rendered":"European Commission fines AliExpress \u20ac550 million for counterfeit goods"},"content":{"rendered":"<p>The European Commission has today issued a fine of \u20ac550 million against the Chinese e-commerce giant AliExpress for failing to &#8220;diligently assess and mitigate risks relating to the sale of illegal, unsafe or counterfeit products&#8221;, according to the official press release. The company was found to be breaching its obligations under the EU&#8217;s Digital Services Act (DSA).<\/p>\n<p>The DSA mandates that online platforms like AliExpress take measures to review potentially illegal products, and AliExpress apparently &#8220;overestimated the effectiveness of its system in detecting and removing illegal products&#8221;. It also &#8220;inadequately assessed how its recommender and advertising systems exacerbate the spread of illegal products&#8221;. The EC says AliExpress &#8220;relied only on one quantitative indicator, that, however, did not properly measure how well its moderation system prevented the risk of illegal products appearing or reappearing in similar forms&#8221;.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"inline-image\" width=\"1200\" height=\"801\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/07\/1784612113_345_gsmarena_001.jpg\" alt=\"European Commission fines AliExpress \u20ac550 million for counterfeit goods\"\/><\/p>\n<p>The EC further states that AliExpress&#8217; system to detect illegal products didn&#8217;t work properly, allowing &#8220;many illegal products&#8221; to circulate on the platform. These remained online &#8220;for multiple weeks&#8221; even when they were detected. AliExpress also didn&#8217;t properly enforce its penalty policy for traders selling illegal products, and its product compliance checks could easily be bypassed by sellers mislabeling their products.<\/p>\n<p>Thus, in the end, according to the EC, AliExpress &#8220;failed to adequately prevent the spread of counterfeit products&#8221;. The company&#8217;s mandatory &#8216;brand authorization system&#8217;, intended to prevent counterfeit sales, &#8220;proved ineffective and understaffed&#8221;, letting traders easily bypass the system.<\/p>\n<p>AliExpress now has until October 20 to submit an action plan to the EC, which has to set out &#8220;measures to remedy the breach of its obligations to assess and mitigate systemic risks&#8221;. The European Board for Digital Services will then have one month from the receipt of the plan to issue its opinion. The EC will then have a further month to adopt its final decision and set &#8220;a reasonable period&#8221; for implementation.<\/p>\n<p class=\"article-source\"><a href=\"https:\/\/ec.europa.eu\/commission\/presscorner\/detail\/en\/ip_26_1654\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"The European Commission has today issued a fine of \u20ac550 million against the Chinese e-commerce giant AliExpress for&hellip;\n","protected":false},"author":2,"featured_media":702848,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[84,59,56,54,55],"class_list":["post-702847","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-business","tag-gb","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/702847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=702847"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/702847\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/702848"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=702847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=702847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=702847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}