The Samsung Electronics Co. signage at the company’s Seocho office building in Seoul, South Korea, on Monday, June 29, 2026. <\/p>\n
SeongJoon Cho | Bloomberg | Getty Images<\/p>\n
Samsung Electronics shares rose after the company said Tuesday it is creating a robotics division as the South Korean tech giant seeks new sources of growth.<\/p>\n
The newly created RX, or Robotics eXperience, will consolidate Samsung’s robotics capabilities and is intended to drive a mid- to long-term strategy from core tech development to commercialization, the company said in an emailed statement. CEO TM Roh will oversee the division directly. <\/p>\n
Samsung rose 6.76%, while the benchmark Kospi index was up about 4%.<\/p>\n
Creation of the entity highlights a push into physical AI. Earlier this month, Roh said at a public briefing in Jinju that Samsung Electronics plans to invest around 60 trillion won ($40.7 billion) in the Yeongnam region, which includes its Gumi site. That’s after Samsung in late 2024 raised<\/a> its stake in local firm Rainbow Robotics to become the largest shareholder.\u00a0<\/p>\n Of the total, 19 trillion won will be designated for Gumi, in partnership with Samsung SDS, to develop physical AI infrastructure and humanoid robot manufacturing facilities.<\/p>\n The new unit will look to establish research bases in the U.S., China, and Japan.<\/p>\n