{"id":703496,"date":"2026-07-21T14:36:12","date_gmt":"2026-07-21T14:36:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/703496\/"},"modified":"2026-07-21T14:36:12","modified_gmt":"2026-07-21T14:36:12","slug":"shark-tank-india-season-6-launches-dontbeatota-campaign","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/703496\/","title":{"rendered":"Shark Tank India Season 6 launches &#8216;#DontBeATota&#8217; campaign"},"content":{"rendered":"<p dir=\"ltr\">After opening registrations for its sixth season, Shark Tank India has rolled out a new campaign, #DontBeATota, highlighting the difference between using startup jargon and understanding how to build a business.<\/p>\n<p dir=\"ltr\">The campaign centres on a parrot named Tota, a character who confidently throws around terms such as valuation, burn rate and EBITDA, believing that startup buzzwords alone can impress the Sharks. Through the character, the campaign underlines that business fundamentals, execution and problem-solving matter more than fluency in entrepreneurial terminology.<\/p>\n<p dir=\"ltr\">Conceptualised by The Script Room, the campaign builds on the show&#8217;s focus on encouraging entrepreneurship by calling for founders who understand their businesses and can clearly articulate their ideas.<\/p>\n<p dir=\"ltr\">Over the past five seasons, Shark Tank India has provided entrepreneurs from across the country with a platform to pitch their businesses, secure investments and expand their ventures. With #DontBeATota, the show continues to spotlight founders who bring clarity, conviction and business understanding, rather than relying solely on startup vocabulary.<\/p>\n<p dir=\"ltr\">Aman Gupta, co Founder- <a aria-label=\"Did You Know?Although famous for earphones, boAt launched in 2014 by selling ultra-durable, Apple charging cables, which became the highest-selling products on Amazon India. For more such facts and information about brands, CLICK HERE.\" class=\"smart-link\" href=\"https:\/\/www.afaqs.com\/casestudy\/consumer-electronics\/boat&amp;utm_source=tooltip&amp;utm_medium=casestudytooltip-boat\" target=\"_top\" rel=\"nofollow noopener\">boAT<\/a> and founder, OFF\/BEAT: \u201cIf repeating startup buzzwords was enough to build a business, we would all be investing in parrots. That\u2019s the thought behind this campaign. Over the years, Shark Tank India has helped make entrepreneurship part of mainstream conversations, and that\u2019s something we are incredibly proud of. But building a company has never been about sounding like an entrepreneur, it is about solving real problems, understanding your business inside out and showing the resilience to keep building every single day. That\u2019s exactly the kind of founders we\u2019re excited to meet in Season 6.\u201d<\/p>\n<p dir=\"ltr\">Registrations for Shark Tank India Season 6 are currently open on Sony LIV.<\/p>\n<p dir=\"ltr\">Shark Tank India Season 6 is co-powered by Lahori Zeera and L\u2019Or\u00e9al Paris, with White Gold and Lal Sweets on board as partners.<\/p>\n","protected":false},"excerpt":{"rendered":"After opening registrations for its sixth season, Shark Tank India has rolled out a new campaign, #DontBeATota, highlighting&hellip;\n","protected":false},"author":2,"featured_media":703497,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[111824,84,4203,5633,233477,56,54,55],"class_list":["post-703496","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entrepreneurship","tag-aman-gupta","tag-business","tag-entrepreneurship","tag-shark-tank","tag-the-script-room","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/703496","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=703496"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/703496\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/703497"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=703496"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=703496"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=703496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}