{"id":704076,"date":"2026-07-21T21:42:20","date_gmt":"2026-07-21T21:42:20","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/704076\/"},"modified":"2026-07-21T21:42:20","modified_gmt":"2026-07-21T21:42:20","slug":"garmin-debuts-258-screenless-fitness-band-in-challenge-to-whoop","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/704076\/","title":{"rendered":"Garmin debuts $258 screenless fitness band in challenge to Whoop"},"content":{"rendered":"<p class=\"text-primary font-tertiary-body-baseline-regular\" data-testid=\"article-paragraph-annotation-test-id\">OLATHE, Kansas \u2013 Garmin Ltd introduced a US$200 (S$258) screenless fitness tracker, becoming the latest company to enter a segment popularised by Whoop Inc.<\/p>\n<p class=\"text-primary font-tertiary-body-baseline-regular\" data-testid=\"article-paragraph-annotation-test-id\">The Cirqa Smart Band is available now and, like the competition, offers a mix of activity and health tracking, according to a statement on July 21.\u00a0<\/p>\n<p class=\"text-primary font-tertiary-body-baseline-regular\" data-testid=\"article-paragraph-annotation-test-id\">The device, which can be worn on the wrist or as an arm band, monitors sleep, stress and vitals such as heart rate variability, skin temperature, blood oxygen saturation and maximal oxygen consumption, better known as VO2 max.<\/p>\n<p class=\"text-primary font-tertiary-body-baseline-regular\" data-testid=\"article-paragraph-annotation-test-id\">Users can manually begin workouts for more than 80 kinds of activities.<\/p>\n<p class=\"text-primary font-tertiary-body-baseline-regular\" data-testid=\"article-paragraph-annotation-test-id\">The device also automatically detects when the user is exercising.<\/p>\n<p class=\"text-primary font-tertiary-body-baseline-regular\" data-testid=\"article-paragraph-annotation-test-id\">All of this data contributes to a \u201cBody Battery\u201d score, similar to other devices\u2019 attempts to quantify how well rested someone is.<\/p>\n<p class=\"text-primary font-tertiary-body-baseline-regular\" data-testid=\"article-paragraph-annotation-test-id\">The device\u2019s battery life is rated for a maximum of 10 days.<\/p>\n<p class=\"text-primary font-tertiary-body-baseline-regular\" data-testid=\"article-paragraph-annotation-test-id\">The fabric band is being offered in several colours.\u00a0<\/p>\n<p class=\"text-primary font-tertiary-body-baseline-regular\" data-testid=\"article-paragraph-annotation-test-id\">A growing number of companies have been following the example of Whoop, which released its first tracker more than a decade ago to a niche audience of elite and professional athletes.<\/p>\n<p class=\"text-primary font-tertiary-body-baseline-regular\" data-testid=\"article-paragraph-annotation-test-id\">It has since evolved to target mainstream consumers, and is now a US$10 billion company headed towards a public listing in the coming years.<\/p>\n<p class=\"text-primary font-tertiary-body-baseline-regular\" data-testid=\"article-paragraph-annotation-test-id\">Rivals have taken notice: Alphabet Inc\u2019s Google recently released the US$100 screenless Fitbit Air, which was met with broadly positive reviews.\u00a0<\/p>\n<p class=\"text-primary font-tertiary-body-baseline-regular\" data-testid=\"article-paragraph-annotation-test-id\">But while Whoop makes money from mandatory subscriptions, not the hardware itself, its competitors have been experimenting with offering relatively affordable devices that do not come with recurring fees.<\/p>\n<p class=\"text-primary font-tertiary-body-baseline-regular\" data-testid=\"article-paragraph-annotation-test-id\">Garmin\u2019s new Cirqa Smart Band does not require a subscription.<\/p>\n<p class=\"text-primary font-tertiary-body-baseline-regular\" data-testid=\"article-paragraph-annotation-test-id\">The Fitbit Air has an optional subscription that includes more advanced features.\u00a0BLOOMBERG<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"OLATHE, Kansas \u2013 Garmin Ltd introduced a US$200 (S$258) screenless fitness tracker, becoming the latest company to enter&hellip;\n","protected":false},"author":2,"featured_media":704077,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[6647,102,56,54,55],"class_list":["post-704076","post","type-post","status-publish","format-standard","has-post-thumbnail","category-fitness","tag-fitness","tag-health","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/704076","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=704076"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/704076\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/704077"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=704076"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=704076"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=704076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}