{"id":706326,"date":"2026-07-23T02:33:20","date_gmt":"2026-07-23T02:33:20","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/706326\/"},"modified":"2026-07-23T02:33:20","modified_gmt":"2026-07-23T02:33:20","slug":"garmin-buys-trainingpeaks-in-fitness-landscape-power-move","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/706326\/","title":{"rendered":"Garmin Buys TrainingPeaks in Fitness Landscape Power Move"},"content":{"rendered":"

Garmin acquires TrainingPeaks and TrainHeroic to bring two leading training and data platforms into its tech empire.<\/p>\n

Listen to this articleListen\"A<\/p>\n

(Photo: Dario Belingheri\/Getty Images)<\/p>\n

Updated July 22, 2026 09:09AM<\/p>\n

Garmin<\/a> bought TrainingPeaks and TrainHeroic on Wednesday in a huge power move in the fitness landscape.<\/p>\n

The acquisition gives the tech giant two of the leading training and coaching platforms for endurance and strength sport.<\/p>\n

The brand\u2019s existing portfolio of bike computers, watches, and trainers will be supported by the training and data systems they can integrate with.<\/p>\n

\u201cTrainingPeaks and TrainHeroic share Garmin\u2019s passion for empowering athletes and coaches around the world with world-class training tools, performance metrics and actionable insights\u201d Garmin co-chief operating officer Brad Trenkle said Wednesday.<\/p>\n

\u201cThe addition of these highly successful platforms to the Garmin ecosystem will expand access to more authentic coaching experiences\u2014connecting athletes with professional coaches who guide, motivate and inspire them to reach their goals.\u201d<\/p>\n

A press note issued Wednesday confirmed all 120 staff currently working at TrainingPeaks and TrainHeroic will become part of the Garmin workforce.<\/p>\n

TrainingPeaks is one of the most popular platforms in the endurance space right now. It\u2019s used by amateur athletes, pro coaches, and Tour de France teams to track workouts and plan workout calendars.<\/p>\n

TrainHeroic offers a similar model, albeit for strength training.<\/p>\n

Garmin\u2019s acquisition of TrainingPeaks and TrainHeroic gives it a foothold in all the key nooks of the fitness world.<\/p>\n

However it\u2019s not yet clear what the acquisition means for users.<\/p>\n

It\u2019s unknown how the Swiss-registered Garmin brand will use the data stored TrainingPeaks and TrainHeroic, or how the platforms will exist after the acquisition.<\/p>\n

Questions also remain about ongoing paid athlete and coaching subscriptions to those platforms, and what happens to the integrations that feed into them. TrainingPeaks supports data from fitness trackers that compete with Garmin, including Coros, Polar, and Wahoo.<\/p>\n

The news comes only months after rival tech brand Wahoo launched a 2-way integration with Coros<\/a> in an effort to break Garmin\u2019s grip on users\u2019 data.<\/p>\n

Check back to Velo soon for a deeper analysis of this huge news.<\/p>\n","protected":false},"excerpt":{"rendered":"Garmin acquires TrainingPeaks and TrainHeroic to bring two leading training and data platforms into its tech empire. Listen…\n","protected":false},"author":2,"featured_media":706327,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[138632,4985,65144,101,108856,55737,234310,45288,56,54,55],"class_list":["post-706326","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cycling","tag-audio-true","tag-cycling","tag-parent_category-news","tag-sports","tag-tag-bikes-and-tech","tag-tag-garmin","tag-tag-trainingpeaks","tag-type-article","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/706326","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=706326"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/706326\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/706327"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=706326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=706326"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=706326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}