Amazon’s head of gaming Jeff Gattis has told the BBC he believes the rising cost of tech means people will turn to streaming games online rather than buying new consoles.<\/p>\n
He said the tech has developed a lot in recent years, making it more viable than it used to be – but accepted some people will still buy their own hardware. <\/p>\n
While cloud gaming has long been billed as the future of video games, previous efforts have failed to gain widespread adoption – leading to the high-profile closure of Google Stadia<\/a> in 2023.<\/p>\n Many firms already offer this as part of their subscription services, including giants Sony and Microsoft, but people continue to favour installing games on their own machines.<\/p>\n Gattis’ comments come as Amazon has announced it is integrating its cloud gaming service Luna into the Prime Video app to sit alongside its shows and films.<\/p>\n Cloud gaming allows players to stream and play games online from a remote server using a phone, tablet or controller, rather than downloading and running it on a PC or console at home.<\/p>\n Gattis argued there was still a huge untapped audience beyond traditional console owners which Amazon was trying to reach.<\/p>\n “There are somewhere between two-and-a-half and three billion people who play games around the world, but only a fraction of those own dedicated gaming hardware,” Gattis said.<\/p>\n He said streaming games could help people who do not want to spend hundreds – or even thousands – of pounds on a console or gaming PC.<\/p>\n “As hardware becomes more expensive, and as streaming technology continues to improve, I think you’ll naturally see more people asking whether they actually need that dedicated device,” he said.<\/p>\n Recent years have seen the price of gaming hardware climb as the cost of components also rises, with Sony and Microsoft increasing the cost of their consoles<\/a> and Valve pricing its new Steam Machine from \u00a3879<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Amazon’s head of gaming Jeff Gattis has told the BBC he believes the rising cost of tech means…\n","protected":false},"author":2,"featured_media":707310,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[59,86,56,54,55],"class_list":["post-707309","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-gb","tag-technology","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/707309","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=707309"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/707309\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/707310"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=707309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=707309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=707309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}