Amazon Ads and Octave bring News UK\u2019s audio media brands to Amazon DSP<\/p>\n
Advertisers can now reach UK listeners across talkSPORT, Virgin Radio UK, and Times Radio with Amazon DSP<\/p>\n
London, 24 July 2026. Amazon Ads and Octave today announced a programmatic integration making News UK’s digital audio brands including talkSPORT, Virgin Radio UK, Talk,\u00a0 Times Radio, and podcast titles available to advertisers through Amazon DSP.\u00a0<\/p>\n
The new integration, which is available to advertisers now, expands Amazon DSP’s breadth of audio supply with the addition of Octave, News UK’s audio-visual advertising platform, which reaches more than 15.5 million connected listeners in the UK each month.<\/p>\n
Advertisers using Amazon DSP will be able to reach connected listeners across News UK\u2019s audio brands including talkSPORT\u2019s renowned sports coverage as well as a broad variety of premium content, from The Times & The Sunday Times\u2019 podcast portfolio, including hits such as \u2018The Story\u2019 and \u2018Off Air with Jane and Fi\u2019.<\/p>\n
The integration is the latest collaboration making it easier for brands to reach relevant audiences at scale by bringing advertisers and publishers closer together through Amazon DSP. Advertisers will be able to leverage insights from Amazon’s trillions of first-party shopping, browsing, and streaming signals, and can also access rich audience signals from Octave.\u00a0<\/p>\n
Advertisers will also benefit from Amazon Ads comprehensive measurement capabilities, including third-party tools, to help brands understand how their audio campaigns perform as part of their broader full-funnel strategy.<\/p>\n
\u201cAudio is where UK audiences are spending more and more of their time, and this integration brings some of the country’s most engaging premium audio brands to Amazon DSP,\u201d said Phil Christer, Managing Director, UK, Amazon Ads. \u201cIt makes audio easier for advertisers to plan, activate, and measure as part of a brand’s full-funnel strategy \u2014 so they can see the impact of their campaigns, all from one place.”<\/p>\n
\u201cThis collaboration enables Amazon DSP\u2019s advertisers to reach News UK\u2019s 15.5 million connected monthly listeners as well as access to insights from our rich, first-party data and Amazon\u2019s shopping and streaming signals,\u201d said Russell Pedrick, Managing Director, Octave. \u201cOur brands take premium content to an engaged audience at scale, offering a unique advertiser proposition and this deal creates another way for advertisers to leverage that portfolio.\u201d<\/p>\n
About Amazon Ads<\/p>\n
Amazon Ads offers full-funnel advertising solutions to help businesses of all sizes achieve their marketing goals at scale. Amazon Ads connects advertisers to highly relevant audiences through first-party insights; extensive reach across premium content like Prime Video, Twitch, and third-party publishers; the ability to connect and directly measure campaign tactics across awareness, consideration, and conversion; and generative AI to deliver appropriate creative at each step. Amazon Ads reaches a monthly ad-supported audience of 8 out of 10 households across owned and operated properties in the UK.<\/p>\n
About Octave<\/p>\n
Octave is News UK\u2019s premium, data-fuelled video and audio monetisation business, providing highly targeted digital audio and video advertising. Octave combines inventory from News UK\u2019s media brand portfolio, including talkSPORT, Virgin Radio UK and Times Radio, alongside premium inventory partners to reach over 15.5 million highly engaged listeners monthly.\u00a0\u00a0<\/p>\n
Octave has a unique data offering, combining rich, logged-in publisher data from News UK alongside data enrichment partnerships to enable highly targeted digital audio and video campaigns. Octave can offer brands and agencies a broad range of precise, addressable user segments based on first party data to ensure advertising effectiveness.<\/p>\n
Contacts<\/p>\n
For press queries, please contact:<\/p>\n
neilksm@amazon.com\u00a0<\/p>\n
+44 (0)7748 650235<\/p>\n","protected":false},"excerpt":{"rendered":"Amazon Ads and Octave bring News UK\u2019s audio media brands to Amazon DSP Advertisers can now reach UK…\n","protected":false},"author":2,"featured_media":708630,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[59,57,58,50,234833,109760,8700,234834,56,54,55,234835],"class_list":["post-708629","post","type-post","status-publish","format-standard","has-post-thumbnail","category-united-kingdom","tag-gb","tag-great-britain","tag-greatbritain","tag-news","tag-octave-audio","tag-talksport","tag-talktv","tag-times-radio","tag-uk","tag-united-kingdom","tag-unitedkingdom","tag-virgin-radio-uk"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/708629","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=708629"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/708629\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/708630"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=708629"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=708629"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=708629"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}