{"id":708711,"date":"2026-07-24T11:32:14","date_gmt":"2026-07-24T11:32:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/708711\/"},"modified":"2026-07-24T11:32:14","modified_gmt":"2026-07-24T11:32:14","slug":"iphone-ultra-to-account-for-25-of-foldable-shipments-in-2026","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/708711\/","title":{"rendered":"iPhone Ultra to account for 25% of foldable shipments in 2026"},"content":{"rendered":"<p>\t<img width=\"1600\" height=\"800\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/07\/iphone-ultra-concept-orange.jpg\" class=\"skip-lazy wp-post-image\" alt=\"iPhone Ultra concept\"  decoding=\"async\" fetchpriority=\"high\"\/><\/p>\n<p class=\"wp-block-paragraph\">Counterpoint Research is out with a new report forecasting 21% year-over-year growth in global foldable smartphone shipments in 2026, with Apple expected to capture a 25% share following its entry into this market. Here are the details.<\/p>\n<p>Apple could account for one in four foldable smartphone shipments in 2026<\/p>\n<p class=\"wp-block-paragraph\">In a <a href=\"https:\/\/counterpointresearch.com\/en\/insights\/samsung-to-retain-lead-as-global-foldable-market-set-for-21percent-yoy-growth?utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=nl-jul23-2026&amp;utm_source=Counterpoint+Research+Newsletter&amp;utm_campaign=81b32c958c-EMAIL_CAMPAIGN_2020_08_06_11_19_COPY_01&amp;utm_medium=email&amp;utm_term=0_0c8d75a0f8-81b32c958c-586980412\" rel=\"nofollow noopener\" target=\"_blank\">report<\/a> published this week, Counterpoint Research forecasts that Samsung will retain its lead in global foldable smartphone shipments in 2026, despite its share falling from 40% in 2025 to 32%.<\/p>\n<p class=\"wp-block-paragraph\">Apple is expected to debut in second place with a 25% share, narrowly ahead of Huawei at 24%, down from 30% last year. Motorola is projected to follow with 8%, down from 12%, while HONOR\u2019s share is expected to fall from 7% to 3%. Other brands are forecast to account for the remaining 8%, compared with 11% in 2025.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1099\" height=\"574\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/07\/counterpoint-foldables-shipment-2026f.jpg\" alt=\"\" class=\"wp-image-1061955\"  \/><\/p>\n<p class=\"wp-block-paragraph\">Across the market, Counterpoint expects Apple\u2019s entry to help drive a 21% year-over-year increase in global foldable smartphone shipments in 2026, \u201cintensifying competition in the premium book-type foldable segment.\u201d<\/p>\n<p class=\"wp-block-paragraph\">From the report:<\/p>\n<p class=\"wp-block-paragraph\">\u201cA wider book-type design could become more relevant as AI features move beyond chat-based interactions into everyday workflows. Tasks such as summarizing documents, editing content, managing schedules and moving information across apps all benefit from more screen space and a more flexible layout. For Samsung, a wider Fold model would offer a stronger canvas to show how foldables can support AI-assisted productivity in a more practical way.\u201d<\/p>\n<p class=\"wp-block-paragraph\">The report comes on the heels of <a href=\"https:\/\/9to5google.com\/2026\/07\/22\/heres-everything-new-on-samsungs-galaxy-z-fold-8-series-flip-and-new-galaxy-watch-is-it-enough\/\" rel=\"nofollow noopener\" target=\"_blank\">Samsung\u2019s announcement<\/a> of its next-generation foldables, led by the new passport-style Galaxy Z Fold8.<\/p>\n<p class=\"wp-block-paragraph\">Its shorter, wider design resembles the form factor rumored for Apple\u2019s foldable <a href=\"https:\/\/9to5mac.com\/guides\/iphone-ultra\/\" rel=\"nofollow noopener\" target=\"_blank\">iPhone Ultra<\/a>, though Samsung mobile product chief Drew Blackard <a href=\"https:\/\/x.com\/JoannaStern\/status\/2080063878847696976?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Etweet\" rel=\"nofollow\">told Joanna Stern<\/a> that any similarity is coincidental:<\/p>\n<p class=\"wp-block-paragraph\">To read Counterpoint Research\u2019s full report, <a href=\"https:\/\/counterpointresearch.com\/en\/insights\/samsung-to-retain-lead-as-global-foldable-market-set-for-21percent-yoy-growth?utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=nl-jul23-2026&amp;utm_source=Counterpoint+Research+Newsletter&amp;utm_campaign=81b32c958c-EMAIL_CAMPAIGN_2020_08_06_11_19_COPY_01&amp;utm_medium=email&amp;utm_term=0_0c8d75a0f8-81b32c958c-586980412\" rel=\"nofollow noopener\" target=\"_blank\">follow this link<\/a>.<\/p>\n<p>Worth checking out on Amazon<\/p>\n<p>\t\t<a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/google.com\/preferences\/source?q=https:\/\/9to5mac.com\" aria-label=\"Add 9to5Mac as a preferred source on Google\"><br \/>\n\t\t\t<img decoding=\"async\" class=\"google-preferred-source-badge-dark\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/01\/1767826569_427_google-preferred-source-badge-dark.png\" alt=\"Add 9to5Mac as a preferred source on Google\"\/><br \/>\n\t\t\t<img decoding=\"async\" class=\"google-preferred-source-badge-light\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/06\/google-preferred-source-badge-light.png\" alt=\"Add 9to5Mac as a preferred source on Google\"\/><br \/>\n\t\t<\/a><\/p>\n<p class=\"disclaimer-affiliate\">FTC: We use income earning auto affiliate links. <a href=\"https:\/\/9to5mac.com\/about\/#affiliate\" rel=\"nofollow noopener\" target=\"_blank\">More.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Counterpoint Research is out with a new report forecasting 21% year-over-year growth in global foldable smartphone shipments in&hellip;\n","protected":false},"author":2,"featured_media":708712,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[2306,86,56,54,55],"class_list":["post-708711","post","type-post","status-publish","format-standard","has-post-thumbnail","category-mobile","tag-mobile","tag-technology","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/708711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=708711"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/708711\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/708712"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=708711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=708711"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=708711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}