{"id":709514,"date":"2026-07-24T21:29:11","date_gmt":"2026-07-24T21:29:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/709514\/"},"modified":"2026-07-24T21:29:11","modified_gmt":"2026-07-24T21:29:11","slug":"so-energy-put-up-for-sale-in-shake-up-affecting-300000-households","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/709514\/","title":{"rendered":"So Energy put up for sale in shake-up affecting 300,000 households"},"content":{"rendered":"<p>Hundreds of thousands of households could soon see their energy supplier come under new ownership following a major shake-up in the market.<\/p>\n<p>The potential deal is likely to raise questions among customers about what it could mean for their tariffs, account balances and energy services.<\/p>\n<p>So Energy, which supplies gas and electricity to around 300,000 UK homes, has been put up for sale by its Irish parent company, according to Sky News.<\/p>\n<p>The Electricity Supply Board (ESB) has decided the supplier no longer fits with its long-term plans following a review of the business.<\/p>\n<p>The Dublin-based energy group has appointed PricewaterhouseCoopers (PwC) to oversee the process, with advisers understood to have started approaching several leading energy companies about a possible takeover.<\/p>\n<p>ESB has held a majority stake in So Energy since 2021, six years after the British supplier was founded.<\/p>\n<p>While no buyer has yet been confirmed, the search for a new owner represents a significant development for So Energy customers, who may want reassurance over the future management of their accounts.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" id=\"8fc48\" data-rm-shortcode-id=\"d15143bc2f2e885519b0d7aa8f04305f\" data-rm-shortcode-name=\"rebelmouse-image\" class=\"rm-shortcode rm-lazyloadable-image \" lazy-loadable=\"true\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%203000%201853'%3E%3C\/svg%3E\" data-runner-src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/07\/energy-bills-on-smartphone.jpg\" width=\"3000\" height=\"1853\" alt=\"Energy bills on smartphone\"\/><\/p>\n<p>The Electricity Supply Board (ESB) has decided the supplier no longer fits with its long-term plans<\/p>\n<p> | PA<\/p>\n<p>However, a change of ownership would not automatically affect existing energy supplies, and customer credit balances would remain protected under industry rules.<\/p>\n<p>ESB is believed to view So Energy as a well-established business and is seeking an orderly sale to another owner.<\/p>\n<p>A spokesperson for the parent company stated: &#8220;Our parent company, ESB, has initiated a process to evaluate potential divestment options for So Energy.&#8221;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" id=\"7f3d4\" data-rm-shortcode-id=\"d7a543c7616a393757f3b0a2d6693e4f\" data-rm-shortcode-name=\"rebelmouse-image\" class=\"rm-shortcode rm-lazyloadable-image \" lazy-loadable=\"true\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%202120%201414'%3E%3C\/svg%3E\" data-runner-src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/07\/couple-looking-at-energy-bills.jpg\" width=\"2120\" height=\"1414\" alt=\"Couple looking at energy bills\"\/><\/p>\n<p>So Energy, which supplies gas and electricity to around 300,000 UK homes, has been put up for sale<\/p>\n<p> | GETTY<\/p>\n<p>They added: &#8220;Following a strategic review, ESB plans to focus on its core business.&#8221;<\/p>\n<p>The spokesperson characterised the supplier as &#8220;a well-run, fully hedged and efficient supplier with a secure customer base and a decade-long record of excellent customer service.&#8221;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" id=\"448dc\" data-rm-shortcode-id=\"b9711cfef3c9d1499c13c151d46429d8\" data-rm-shortcode-name=\"rebelmouse-image\" class=\"rm-shortcode rm-lazyloadable-image \" lazy-loadable=\"true\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201600%20900'%3E%3C\/svg%3E\" data-runner-src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/07\/man-looking-at-bill-and-energy-bill.jpg\" width=\"1600\" height=\"900\" alt=\"Man looking at bill and energy bill\"\/><\/p>\n<p>Customers concerned about the implications of a change in ownership have been told there is no cause for alarm<\/p>\n<p> | GETTY <\/p>\n<p>Customers concerned about the implications of a change in ownership have been told there is no cause for alarm.<\/p>\n<p>So Energy moved quickly to reassure households that it remains &#8220;business as usual, with customers&#8217; energy supply and support unaffected.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"Hundreds of thousands of households could soon see their energy supplier come under new ownership following a major&hellip;\n","protected":false},"author":2,"featured_media":709515,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[84,5363,59,2222,2331,56,54,55],"class_list":["post-709514","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-business","tag-energy-bills","tag-gb","tag-money","tag-sgg","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/709514","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=709514"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/709514\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/709515"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=709514"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=709514"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=709514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}