{"id":709874,"date":"2026-07-25T02:49:15","date_gmt":"2026-07-25T02:49:15","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/709874\/"},"modified":"2026-07-25T02:49:15","modified_gmt":"2026-07-25T02:49:15","slug":"mass-job-cuts-loom-at-vw-as-profits-fall-steeply-on-china-sales-slump-volkswagen-vw","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/709874\/","title":{"rendered":"Mass job cuts loom at VW as profits fall steeply on China sales slump | Volkswagen (VW)"},"content":{"rendered":"<p class=\"dcr-1s160rg\">Volkswagen has reported a steep fall in profits and cut its revenue forecast amid a sales slump in <a href=\"https:\/\/www.theguardian.com\/world\/china\" data-link-name=\"in body link\" data-component=\"auto-linked-tag\" rel=\"nofollow noopener\" target=\"_blank\">China<\/a>, as the German carmaker pushes through a brutal cost-cutting programme that includes axeing up to 100,000 jobs.<\/p>\n<p class=\"dcr-1s160rg\">VW said it expects sales revenue to fall by up to 3% this year, a reversal of a previous forecast for a 3% increase on last year\u2019s \u20ac321.9bn (\u00a3275.3bn), because of a sales slump in the highly competitive Chinese market.<\/p>\n<p class=\"dcr-1s160rg\">The sales slump will increase pressure on the world\u2019s second-largest maker of vehicles to cut costs. Earlier this month VW\u2019s supervisory board rejected the plans by the <a href=\"https:\/\/www.theguardian.com\/business\/2026\/jul\/13\/vw-cut-jobs-board-rejects-plant-closures-staff-restructuring\" data-link-name=\"in body link\" rel=\"nofollow noopener\" target=\"_blank\">chief executive, Oliver Blume<\/a>, to shut four factories in Germany, as the manufacturer confirmed it was <a href=\"https:\/\/www.theguardian.com\/business\/2026\/jul\/13\/vw-cut-jobs-board-rejects-plant-closures-staff-restructuring\" data-link-name=\"in body link\" rel=\"nofollow noopener\" target=\"_blank\">raising the job cuts target to 100,000<\/a>, double the number already agreed by unions.<\/p>\n<p class=\"dcr-1s160rg\">Volkswagen\u2019s operating profit fell by 9.5% to \u20ac3.5bn in the second quarter, below analysts\u2019 estimates of a small increase to \u20ac3.9bn, as Blume <a href=\"https:\/\/www.theguardian.com\/business\/2026\/jul\/13\/vw-cut-jobs-board-rejects-plant-closures-staff-restructuring\" data-link-name=\"in body link\" rel=\"nofollow noopener\" target=\"_blank\">battles with unions<\/a> to push through a restructuring programme.<\/p>\n<p class=\"dcr-1s160rg\">On Friday the company said the proposed additional job cuts would mostly be in administrative positions across its global business.<\/p>\n<p class=\"dcr-1s160rg\">The plans also include reducing Volkswagen\u2019s model line by up to half.<\/p>\n<p class=\"dcr-1s160rg\">Volkswagen employs more than 650,000 people across all its brands, which include Audi, Bentley, Skoda, Seat, Porsche and Cupra, and has been hit hard by<a href=\"https:\/\/www.theguardian.com\/world\/2026\/apr\/27\/eu-faces-china-shock-as-ev-imports-drive-beijings-record-surplus-with-bloc\" data-link-name=\"in body link\" rel=\"nofollow noopener\" target=\"_blank\"> growing \u2013 and cheap \u2013 Chinese competition<\/a> and the struggle to shift to electric cars.<\/p>\n<p class=\"dcr-1s160rg\">In the first half of this year, Volkswagen delivered 6.3% fewer cars globally, about 4.1m, mostly because of its travails in China.<\/p>\n<p class=\"dcr-1s160rg\">Volkswagen sales in China have fallen by more than 31% in the first half, against increases in <a href=\"https:\/\/www.theguardian.com\/world\/europe-news\" data-link-name=\"in body link\" data-component=\"auto-linked-tag\" rel=\"nofollow noopener\" target=\"_blank\">Europe<\/a> and North America.<\/p>\n<p class=\"dcr-1s160rg\">\u201cThe extent to which western carmakers are being squeezed out of the Chinese car market by domestic operators is laid bare by Volkswagen\u2019s latest update,\u201d said Russ Mould, the investment director at AJ Bell.<\/p>\n<p><a data-ignore=\"global-link-styling\" href=\"#EmailSignup-skip-link-11\" class=\"dcr-76akua\">skip past newsletter promotion<\/a>Free newsletter | Every weekday<\/p>\n<p class=\"dcr-vf9hps\">Sign up to Business Today<\/p>\n<p class=\"dcr-1r7my33\">Get set for the working day \u2013 we&#8217;ll point you to all the business news and analysis you need every morning<\/p>\n<p><img src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/06\/500.jpg\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"dcr-xiq31o\"\/><\/p>\n<p id=\"EmailSignup-skip-link-11\" tabindex=\"0\" aria-label=\"after newsletter promotion\" role=\"note\" class=\"dcr-76akua\">after newsletter promotion<\/p>\n<p class=\"dcr-1s160rg\">Blume said on Friday that Chinese carmakers had sharply increased exports, which was adding pressure in Europe. The restructuring was essential to make the company \u201cmore innovative, faster, more attractive and robust\u201d.<\/p>\n<p class=\"dcr-1s160rg\">Volkswagen\u2019s share price fell 1.5% after the release of its latest financial results and is down 66% over the past five years.<\/p>\n<p class=\"dcr-1s160rg\">\u201cAfter nearly four years at the wheel as chief executive, Oliver Blume is likely to come under increasing pressure,\u201d Mould said. \u201cHis plan to steer Volkswagen back on to a growth path involves drastically cutting costs, including by slashing the company\u2019s headcount. There are also plans to reduce the number of models and sell off non-core assets to make Volkswagen a more efficient machine. Pushing these through may be difficult given likely opposition from unions, and whether they are enough to win over the market is an open question.\u201d<\/p>\n<p class=\"dcr-1s160rg\">The tough market in China has also hit other carmakers, with BMW last month cutting its profit guidance for this year because of the disruption caused by the Iran war and the company\u2019s struggles in the Chinese market.<\/p>\n","protected":false},"excerpt":{"rendered":"Volkswagen has reported a steep fall in profits and cut its revenue forecast amid a sales slump in&hellip;\n","protected":false},"author":2,"featured_media":709875,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[84,59,56,54,55],"class_list":["post-709874","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-business","tag-gb","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/709874","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=709874"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/709874\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/709875"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=709874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=709874"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=709874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}