{"id":711484,"date":"2026-07-26T04:34:33","date_gmt":"2026-07-26T04:34:33","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/711484\/"},"modified":"2026-07-26T04:34:33","modified_gmt":"2026-07-26T04:34:33","slug":"froyo-brand-myka-opens-first-uk-store-at-st-christophers","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/711484\/","title":{"rendered":"Froyo brand MYKA opens first UK store at St Christopher&#8217;s"},"content":{"rendered":"<p>\n  MYKA, an international brand born in Madrid, will open its first UK store in mid-July at St Christopher\u2019s Place.\n<\/p>\n<p>\n  Known for its signature Greek frozen yoghurt and Mediterranean-inspired design, MYKA describes itself as more than just a dessert destination.\n<\/p>\n<p>\n  <img   width=\"100%\"\/>It will be their first UK store (Image: NQ)\n<\/p>\n<p>\n  The company offers daily, freshly made Greek frozen yoghurt using artisanal Greek yoghurt and goat\u2019s milk kefir, and prides itself on craftsmanship, premium ingredients, and genuine hospitality.\n<\/p>\n<p>\n  It already operates in cities including Madrid, Paris, New York, Miami, and Mexico City, and has plans to open in Hong Kong and S\u00e3o Paulo.\n<\/p>\n<p>\n  The London store will feature MYKA\u2019s Original Greek Frozen yoghurt, as well as two seasonal flavours that change every month.\n<\/p>\n<p>\n  Toppings include handmade crumbles, fruit compotes, granolas, and a signature baklava option.\n<\/p>\n<p>\n  <img   width=\"100%\"\/>Natalia Morales and Javier Ezquerro (Image: MYKA)\n<\/p>\n<p>\n  The brand said that it selected London for its \u201cindependent character, vibrant food scene and village-like atmosphere,\u201d qualities that naturally reflect MYKA&#8217;s Mediterranean philosophy.\n<\/p>\n<p>\n  MYKA was founded by Natalia Morales and Javier Ezquerro.\n<\/p>\n<p>\n  Ms Morales has a background in hospitality and pastry, while Mr Ezquerro brings international business experience.\n<\/p>\n<p>\n  Their goal was to create a contemporary, design-led concept rooted in Mediterranean values.\n<\/p>\n<p>\n  MYKA aims to become the world\u2019s leading Greek frozen yoghurt brand.\n<\/p>\n<p>\n  Its frozen dessert is high in protein, naturally probiotic, and known for its creamy texture.\n<\/p>\n<p>\n  MYKA said that it offers a lighter, more authentic alternative to traditional frozen desserts, and says that a strong Mediterranean influence runs through its menu, design, and ingredients.\n<\/p>\n<p>\n  London marks MYKA\u2019s 44th store, with more than 270 franchise agreements in place across 26 countries.<\/p>\n","protected":false},"excerpt":{"rendered":"MYKA, an international brand born in Madrid, will open its first UK store in mid-July at St Christopher\u2019s&hellip;\n","protected":false},"author":2,"featured_media":711485,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[84,59,56,54,55],"class_list":["post-711484","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-business","tag-gb","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/711484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=711484"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/711484\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/711485"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=711484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=711484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=711484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}