Jack Knowles started taking a closer look at the Seren Cardiff Jewellery website after his mother became frustrated that her order had not arrived, despite spending hundreds of pounds.<\/p>\n
He said he tried to track the order and contact the company, but without success.<\/p>\n
“Mum had bought a bracelet from the website and weeks later there was still no parcel,” he said. <\/p>\n
“I tried to find parcel tracking or a way of contacting them, but there was nothing.<\/p>\n
“We sent loads of emails too, but never got a reply.”<\/p>\n
After investigating the website further, Jack said he realised how sophisticated the scam was.<\/p>\n
“It looked like a genuine website. It was professional. Mum didn’t realise, and neither did I.”<\/p>\n
He believes the growing use of AI is making it easier for scammers to create convincing fake websites.<\/p>\n
“It’s quite frightening that AI can produce a website that looks so realistic, and that it’s now so easy to do,” he said. <\/p>\n
“It’s going to keep happening unless something is done.”<\/p>\n
Det Insp Iolo Edwards of North Wales Police said AI-powered scams were becoming increasingly common.<\/p>\n
“Criminals are using technology such as AI to create websites that appear completely legitimate, making it much harder for consumers to spot a scam,” he said.<\/p>\n
“The use of AI needs to develop alongside measures that protect the public.<\/p>\n
“As the technology advances, it’s important that people can have confidence in what they see online.”<\/p>\n
A UK government spokesperson said under the Online Safety Act, companies must protect users from illegal fraud, “including where it’s AI generated”.<\/p>\n
“Using the internet to scam people is a vile act and we take this issue incredibly seriously,” they added.<\/p>\n
“From next year, major platforms will also have to comply with additional duties under the Act to further protect users from paid-for fraudulent advertising.”<\/p>\n","protected":false},"excerpt":{"rendered":"Jack Knowles started taking a closer look at the Seren Cardiff Jewellery website after his mother became frustrated…\n","protected":false},"author":2,"featured_media":716241,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[554,733,4308,86,56,54,55],"class_list":["post-716240","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-technology","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/716240","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=716240"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/716240\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/716241"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=716240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=716240"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=716240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}