{"id":716597,"date":"2026-07-29T03:53:20","date_gmt":"2026-07-29T03:53:20","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/716597\/"},"modified":"2026-07-29T03:53:20","modified_gmt":"2026-07-29T03:53:20","slug":"morrisons-is-first-uk-retailer-to-deploy-instacarts-ai-powered-caper-smart-trolleys","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/716597\/","title":{"rendered":"Morrisons is first UK retailer to deploy Instacart\u2019s AI-powered Caper smart trolleys"},"content":{"rendered":"

\"Instacart\u2019s<\/p>\n

\"Instacart\u2019s<\/p>\n

\"Instacart\u2019s<\/p>\n

\"Instacart\u2019s<\/p>\n

\"Instacart\u2019s<\/p>\n

Instacart (NASDAQ: CART), the leading grocery technology company in North America, and Morrisons, one of the UK\u2019s largest supermarket chains, today launched Caper smart trolleys at Morrisons\u2019 Preston supermarket, marking Instacart\u2019s first retail partnership in the UK for its AI-powered smart trolley. Caper smart trolleys bring the convenience and intelligence of online shopping directly into the store, and the launch comes as consumers increasingly seek technology that helps them shop more efficiently, stay on budget, and rediscover the joy of browsing the aisles.<\/p>\n

Caper smart trolleys automatically recognise items as they are placed in the trolley, including weighing fresh produce on the spot. Customers can bag items as they shop, saving time throughout the trip and making checkout quicker and easier. The trolley\u2019s touchscreen displays a running basket total to help customers stay on budget, makes relevant product recommendations, and enables shoppers to scan their Morrisons More Card to instantly access loyalty savings and promotions throughout their shop. At the end of their trip, customers simply scan the barcode displayed on the trolley\u2019s screen at a dedicated Caper checkout lane to complete payment.<\/p>\n

\u201cCaper smart trolleys represent a new era for in-store grocery shopping \u2013 one where the physical store is as intelligent and personalised as the best online experience,\u201d said David McIntosh, Chief Connected Stores Officer at Instacart. \u201cCustomers want technology that helps them stay on budget and discover products they love, and Caper smart trolleys deliver both, directly in the aisle. We\u2019re proud to bring this to the UK for the first time through our partnership with Morrisons, who share our belief that technology should make the weekly shop not just easier, but genuinely more enjoyable.\u201d<\/p>\n

\u201cOur customers are at the heart of everything we do, and we\u2019re always looking for ways to make their weekly shop easier, more rewarding, and more enjoyable, to give them more reasons to shop at Morrisons,\u201d said Gordon Macpherson, Productivity Director at Morrisons. \u201cCaper smart trolleys do exactly that, giving customers real-time visibility of their spending, instant access to their More Card savings, and a more seamless experience in the aisle. We\u2019re proud to be the first UK retailer to bring this technology to our customers, and we look forward to seeing how shoppers in Preston and across Lancashire respond to this innovative new trolley in this in-store trial.\u201d<\/p>\n

According to new research<\/a> from Researchscape International on behalf of Instacart, 54% of UK consumers say they enjoy discovering products they were not originally looking for \u2013 yet the weekly shop is often done on \u201cautopilot.\u201d Caper smart trolleys are designed to change that, highlighting relevant deals and recommendations that help customers find new products as they browse. At the same time, 53% of UK consumers say they have passed on groceries because they were unsure they could afford them, and 46% cite loyalty programmes as their preferred budgeting tool. Caper smart trolleys help shoppers discover new products, stay on budget, and make the most of their More Card savings.<\/p>\n

Caper smart trolleys are now live in more than 100 cities across the US and Australia with Kroger, Wakefern Food Corp., Schnucks, Coles, and more. Customer reception has been notably strong, with NPS scores above 70 at rolled-out locations, in line with some of the world\u2019s most loved brands.<\/p>\n

Caper smart trolleys are part of Instacart\u2019s Connected Stores suite of technologies, built to help grocers bridge the online and in-store shopping experience.<\/p>\n

All pictures: pictures@unp.co.uk<\/p>\n","protected":false},"excerpt":{"rendered":"Instacart (NASDAQ: CART), the leading grocery technology company in North America, and Morrisons, one of the UK\u2019s largest…\n","protected":false},"author":2,"featured_media":716598,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[554,733,4308,86,56,54,55],"class_list":["post-716597","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-technology","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/716597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=716597"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/716597\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/716598"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=716597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=716597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=716597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}