{"id":717357,"date":"2026-07-29T13:59:11","date_gmt":"2026-07-29T13:59:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/717357\/"},"modified":"2026-07-29T13:59:11","modified_gmt":"2026-07-29T13:59:11","slug":"the-great-consumer-cool-down-how-uk-summer-heatwaves-are-driving-purchase-decisions","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/717357\/","title":{"rendered":"The great consumer cool-down: How UK summer heatwaves are driving purchase decisions"},"content":{"rendered":"<p data-block-key=\"eoijk\">Key findings: <\/p>\n<p>Desk fans are the most common cooling device among Britons, with 39% already owning one before this summer and a further 9% purchasing one during the current heatwaves. Price is the leading purchase driver, with 67% saying it is the most important factor when choosing cooling devices, ahead of quality (41%) and availability (37%). Nearly half of Britons (49%) have no plans to install air conditioning at home, while only 13% say they are likely to do so and 3% already have it installed. <\/p>\n<p data-block-key=\"5aso0\">With Britain experiencing record-breaking spells of hot weather this summer, staying cool has become a priority for many households. New <a href=\"https:\/\/yougov.com\/en-gb\/business\/solutions\/research-surveys\" rel=\"nofollow noopener\" target=\"_blank\">YouGov Surveys<\/a> data explores which cooling devices Britons are purchasing, what influences their buying decisions, where they shop, and whether they are considering installing air conditioning at home. <\/p>\n<p>Which cooling devices are Britons buying during the summer heatwaves? <\/p>\n<p data-block-key=\"5o97a\">Desk fans are the most common cooling product among Britons, with 39% saying they already own one \u2013 and a further 9% having purchased one during this summer\u2019s hot weather. <\/p>\n<p data-block-key=\"1npbg\">Tower fans follow, with 37% already owning one and 7% buying one this summer. Pedestal fans are also relatively common, with 32% owning one before this summer and 5% purchasing one during the recent warmer months.<\/p>\n","protected":false},"excerpt":{"rendered":"Key findings: Desk fans are the most common cooling device among Britons, with 39% already owning one before&hellip;\n","protected":false},"author":2,"featured_media":717358,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[59,57,58,50,56,54,55],"class_list":["post-717357","post","type-post","status-publish","format-standard","has-post-thumbnail","category-united-kingdom","tag-gb","tag-great-britain","tag-greatbritain","tag-news","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/717357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=717357"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/717357\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/717358"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=717357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=717357"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=717357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}