According to More in Common\u2019s latest approval rating for party leaders<\/a>, Mr Farage has plummeted to -32 per cent<\/a>, a drop of around 10 points in just two weeks.<\/p>\n Meanwhile, new prime minister Andy Burnham<\/a> has hit +19 per cent as he continues to benefit from the momentum built during his first few days in office.<\/p>\n His approval rating outranks the high of +11 achieved by Sir Keir Starmer shortly after taking office in summer 2024.<\/p>\n Tory leader Kemi Badenoch<\/a> is on 0, and Lib Dem leader Sir Ed Davey<\/a> rates at -11 while Green Party leader Zack Polanski<\/a>, who has also seen a dramatic downturn in his fortunes, is on -24.<\/p>\n While Mr Farage is still above the -49 per cent that Sir Keir hit at one point in his premiership, the More in Common findings are the worst for at least two years for the Reform UK<\/a> leader.<\/p>\n Luke Tryl, the UK director of More in Common, said: \u201cWhat may worry Farage is less the rise in disapproval, he\u2019s always been polarising, and more the decline in raw approval, suggesting some previous fans wavering.\u201d<\/p>\n The latest findings come days after another poll by More in Common saw Labour overtake Reform UK<\/a> in the polls<\/a> for the first time in more than a year, leading the way with 28 per cent (up four points), while Mr Farage<\/a>\u2019s party is down two points on 24 per cent.<\/p>\n It is the first time since March 2025 that Labour has led the way, with Reform in second place <\/a>and the Tories just behind in third on 22 per cent.<\/p>\n The rapid decline in Mr Farage\u2019s popularity comes after weeks of negative headlines, with questions still unanswered over undeclared gifts and donations, as well as benefits he received from adviser George Cottrell, a convicted fraudster. <\/p>\n Meanwhile, polling guru Professor Sir John Curtice<\/a> noted that Reform UK itself has suffered a three-point dip in its popularity since Mr Farage quit as an MP to call a by-election in Clacton, in an attempt to preempt a parliamentary standards inquiry into him potentially triggering a vote in his constituency.<\/p>\n While there are 34 candidates contesting the by-election, Mr Farage is expected to win by a landslide after the major parties refused to contest the vote. His leading challenger is the comedian Count Binface.<\/p>\n However, leading polling expert Lord Robert Hayward has warned that the decline in popularity for Mr Farage is a much bigger problem for Reform than for other parties.<\/p>\n He told The Independent: \u201cNigel Farage<\/a> is tied to the Reform brand more than any other party leader is to theirs.<\/p>\n \u201cThat means that if his support drops then it shows that Reform are in real trouble and this could be the beginning of a real decline.\u201d<\/p>\n![\"More](\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/07\/leader-approval.jpg\")
More in Common has put Farage on -32 (More in Common)<\/p>\n![\"Reform](\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/07\/c0f576f079b578f88e90f57e08a1a02dY29udGVudHNlYXJjaGFwaSwxNzg1NDQwNjMy-2.85061626.jpg\")
Reform UK leader Nigel Farage (Jordan Pettitt\/PA) (PA Wire)<\/p>\n