{"id":719929,"date":"2026-07-30T23:14:19","date_gmt":"2026-07-30T23:14:19","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/719929\/"},"modified":"2026-07-30T23:14:19","modified_gmt":"2026-07-30T23:14:19","slug":"no-surprises-expected-from-todays-aapl-earnings-but-one-big-question","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/719929\/","title":{"rendered":"No surprises expected from today&#8217;s AAPL earnings, but one big question"},"content":{"rendered":"<p>\t<img width=\"1600\" height=\"800\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/07\/apple-logo-wwdc-2026.jpg\" class=\"skip-lazy wp-post-image\" alt=\"\"  decoding=\"async\" fetchpriority=\"high\"\/><\/p>\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/9to5mac.com\/guides\/aapl\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Apple<\/a> will <a href=\"https:\/\/9to5mac.com\/2026\/07\/02\/apple-sets-q3-2026-earnings-release-for-july-30\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">today announce<\/a> its earnings for its fiscal Q3 ending in June, with the usual Q&amp;A with analysts following immediately afterwards. It follows the company <a href=\"https:\/\/9to5mac.com\/2026\/07\/28\/apple-just-hit-5-trillion-market-cap-for-first-time\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">briefly hitting a $5 trillion market cap<\/a> before slipping back slightly.<\/p>\n<p class=\"wp-block-paragraph\">Today will be the final earnings call with Tim Cook as CEO, and analysts aren\u2019t expecting any surprises \u2013 but there will be one very big question \u2026<\/p>\n<p>No surprises expected<\/p>\n<p class=\"wp-block-paragraph\">The company said back in April that it expected continued revenue growth in the 14% to 17% range year-on-year, and Zacks reports that the consensus expectation is almost exactly in the middle of this.<\/p>\n<p class=\"wp-block-paragraph\">The Zacks Consensus Estimate for Apple\u2019s upcoming quarter\u2019s EPS and revenue is $1.88 and $108.8 billion, marking year-over-year EPS and revenue growth of 19.75% and 15.64%, respectively.<\/p>\n<p class=\"wp-block-paragraph\">While that would give it a Zacks rating of a hold rather than a buy, the firm does note that Apple has exceeded its consensus estimate in each of the previous four quarters.<\/p>\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.theglobeandmail.com\/investing\/markets\/stocks\/KLAR\/pressreleases\/3439899\/47-analysts-cover-apple-their-average-price-target-is-now-below-the-stock-price-one-week-before-earnings\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Motley Fool\u2019s<\/a> recent round up rated it a buy, but notes that the average target price is pretty much flat. The site says that\u2019s not unusual given a rapid climb in a relatively short time as there\u2019s usually a lag in analysts revising their price targets.<\/p>\n<p>But one big question<\/p>\n<p class=\"wp-block-paragraph\">Investors will be very keen to hear Apple\u2019s expectations for the impact of the new <a href=\"https:\/\/9to5mac.com\/2026\/07\/28\/apple-upgrade-leasing-program-debuts-how-it-works\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Apple Upgrade program<\/a>.<\/p>\n<p class=\"wp-block-paragraph\">The company will of course be hoping that making purchases more affordable on a monthly basis will help to offset the <a href=\"https:\/\/9to5mac.com\/2026\/06\/25\/apple-price-increases-mac-ipad-more\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">recent price increases<\/a>, but does Apple expect it to simply stem the tide of sales that might otherwise <a href=\"https:\/\/9to5mac.com\/2026\/07\/20\/higher-apple-prices-look-set-to-slow-upgrade-cycles\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">have been lost<\/a>, or is the firm anticipating it will drive significant growth?<\/p>\n<p class=\"wp-block-paragraph\">That\u2019s the question likely to drive market reaction to today\u2019s earnings announcement.<\/p>\n<p>\t\t<a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/google.com\/preferences\/source?q=https:\/\/9to5mac.com\" aria-label=\"Add 9to5Mac as a preferred source on Google\"><br \/>\n\t\t\t<img decoding=\"async\" class=\"google-preferred-source-badge-dark\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/01\/1767826569_427_google-preferred-source-badge-dark.png\" alt=\"Add 9to5Mac as a preferred source on Google\"\/><br \/>\n\t\t\t<img decoding=\"async\" class=\"google-preferred-source-badge-light\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/06\/google-preferred-source-badge-light.png\" alt=\"Add 9to5Mac as a preferred source on Google\"\/><br \/>\n\t\t<\/a><\/p>\n<p class=\"disclaimer-affiliate\">FTC: We use income earning auto affiliate links. <a href=\"https:\/\/9to5mac.com\/about\/#affiliate\" rel=\"nofollow noopener\" target=\"_blank\">More.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Apple will today announce its earnings for its fiscal Q3 ending in June, with the usual Q&amp;A with&hellip;\n","protected":false},"author":2,"featured_media":719930,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[84,59,56,54,55],"class_list":["post-719929","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-business","tag-gb","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/719929","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=719929"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/719929\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/719930"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=719929"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=719929"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=719929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}