{"id":720289,"date":"2026-07-31T04:31:10","date_gmt":"2026-07-31T04:31:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/720289\/"},"modified":"2026-07-31T04:31:10","modified_gmt":"2026-07-31T04:31:10","slug":"apples-iphone-and-mac-sales-keep-growing-despite-ram-shortages","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/720289\/","title":{"rendered":"Apple\u2019s iPhone and Mac sales keep growing despite RAM shortages"},"content":{"rendered":"<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">Apple\u2019s iPhone and Mac sales are on the rise even as a global memory shortage squeezes device makers. In its third-quarter <a href=\"https:\/\/www.apple.com\/newsroom\/2026\/07\/apple-reports-third-quarter-results\/\" rel=\"nofollow noopener\" target=\"_blank\">earnings report released<\/a> on Thursday, Apple revealed that iPhone sales jumped 22 percent to $54.25 billion and Mac sales increased 29 percent to $10.35 billion, driving the company\u2019s overall revenue to $109.4 billion.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">The company expects supply chain constraints to worsen in the coming months. During an earnings call, Apple chief financial officer Kevan Parekh said Apple expects \u201csupply constraints to increase significantly\u201d in the next quarter, adding the shortage will impact the iPhone, Mac, and iPad. Meanwhile, Apple CEO Tim Cook warned that the company predicts it will \u201cpay even higher memory costs\u201d in the coming months.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">Apple hasn\u2019t raised the prices of its iPhones yet, but <a href=\"https:\/\/www.macrumors.com\/2026\/06\/26\/iphone-18-pro-price-increase-estimate\/\" rel=\"nofollow noopener\" target=\"_blank\">analysts predict<\/a> that the iPhone 18 could cost up to $200 more when the lineup launches this fall. Apple is planning to widely release its <a href=\"https:\/\/www.theverge.com\/tech\/942416\/apple-siri-ai-update-wwdc\" rel=\"nofollow noopener\" target=\"_blank\">more personalized Siri AI<\/a> alongside the iPhone 18, allowing <a href=\"https:\/\/www.theverge.com\/tech\/964714\/siri-ai-public-beta-preview-ios-27-hands-on\" rel=\"nofollow noopener\" target=\"_blank\">its assistant to answer questions<\/a> about what\u2019s on your screen, search across apps, and perform tasks, like adding events to your calendar.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">This week, Apple also announced <a href=\"https:\/\/www.theverge.com\/tech\/971220\/apple-upgrade-program-iphone-mac-ipad-lease-launch\" rel=\"nofollow noopener\" target=\"_blank\">a new Upgrade program<\/a> that will let you lease an iPhone, iPad, Apple Watch, or Mac for a set monthly price.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">Additionally, Apple reported $30.74 billion in services revenue, which incorporates subscriptions like Apple One and Apple TV. Parekh added during the earnings call that the company now has more than 1.5 billion subscribers across its services. Apple also reported $7.88 billion in revenue for wearables and a lower-than-expected $6.2 billion in iPad revenue.<\/p>\n","protected":false},"excerpt":{"rendered":"Apple\u2019s iPhone and Mac sales are on the rise even as a global memory shortage squeezes device makers.&hellip;\n","protected":false},"author":2,"featured_media":720290,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[304,84,59,50,227,56,54,55],"class_list":["post-720289","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-apple","tag-business","tag-gb","tag-news","tag-tech","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/720289","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=720289"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/720289\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/720290"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=720289"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=720289"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=720289"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}