{"id":720880,"date":"2026-07-31T12:24:10","date_gmt":"2026-07-31T12:24:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/720880\/"},"modified":"2026-07-31T12:24:10","modified_gmt":"2026-07-31T12:24:10","slug":"itv-hands-shareholders-100m-returns-from-1-6bn-sky-deal","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/720880\/","title":{"rendered":"ITV hands shareholders \u00a3100m returns from \u00a31.6bn Sky deal"},"content":{"rendered":"<p>\t\t\tFriday 31 July 2026 7:34 am\n\t\t\t<\/p>\n<p><img width=\"742\" height=\"495\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/07\/142-ITV-logo-2.jpeg\" class=\"media \" alt=\"Studios revenue rose three per cent to \u00a3893m, driven by an 11 per cent jump in external sales to streaming platforms.\" fetchpriority=\"high\" loading=\"eager\" decoding=\"sync\"  \/>\t\tSky agreed a \u00a31.6bn takeover of ITV\u2019s Media and Entertainment business\t<\/p>\n<p class=\"wp-block-paragraph\">ITV has announced a \u00a3100m share buyback as part of its commitment to return \u00a3950m to investors following its blockbuster \u00a31.6bn Sky deal.<\/p>\n<p class=\"wp-block-paragraph\">The broadcaster said the \u201cmilestone\u201d merger will \u201cunlock significant value for shareholders,\u201d as it posted a two per cent jump in revenue across the last six months.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">Earlier this month, ITV agreed to sell its Media and Entertainment arm to Sky for \u00a31.6bn, offloading its free-to-air TV channels and the ITVX streaming platform.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">\u201cThis transaction will unlock significant value for shareholders, with a net cash return of around \u00a3950 million, excluding any contingent consideration, and continued ownership of an attractive, growing global content business in ITV Studios,\u201d the firm said.<\/p>\n<p class=\"wp-block-paragraph\">ITV Studios, which produces shows like Love Island and The Chase, is \u201cwell positioned to deliver above-market profitable organic revenue growth,\u201d the board said on Friday.<\/p>\n<p class=\"wp-block-paragraph\">The business\u2019s profit will be weighted towards the end of the year, as ITV holds out hopes for revenue boosts from new seasons of The Gentlemen, Line of Duty and Vigil.<\/p>\n<p class=\"wp-block-paragraph\">ITVX, the group\u2019s streaming platform, delivered double-digit growth in the first half of the year, the group said, with advertising revenues buoyed by the World Cup.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">Total advertising revenue jumped by eight per cent in the last quarter, as the Three Lions\u2019 progress at the tournament attracted \u201cstrong\u201d partnership demand and \u201csupercharged\u201d engagement on ITVX.<\/p>\n<p>\t\t\t\t\tRead more<\/p>\n<p>\t\t\t<a class=\"read-more__link\" href=\"https:\/\/www.cityam.com\/sky-snaps-up-itv-broadcasting-arm-in-1-6bn-deal\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Sky buys ITV broadcasting arm in \u00a31.6bn deal<\/a><\/p>\n<p class=\"wp-block-paragraph\">The streaming hub saw record viewing in the first half of the year, up 27 per cent, as digital advertising revenue increased by 13 per cent year on year.<\/p>\n<p>ITV hits out at junk food ad rules<\/p>\n<p class=\"wp-block-paragraph\">But the firm said it expects advertising revenue to slip in the next quarter due to \u201cthe current macro-economic headwinds\u201d. ITV said it is still on track to meet its full year targets.<\/p>\n<p class=\"wp-block-paragraph\">The group hit out at new rules over the promotion of so-called \u201cless healthy foods,\u201d which banned all online adverts featuring junk food and limited TV ads to beyond the watershed.<\/p>\n<p class=\"wp-block-paragraph\">ITV said it is working closely with its advertising partners to \u201cmitigate the impact\u201d of these rules, and expects to take a \u00a320m hit from the regulations in the first half of the year.<\/p>\n<p class=\"wp-block-paragraph\">The broadcaster said the merger of ITV Media and Entertainment with Sky will complete at the end of next year, pending the outcome of a probe by the competition watchdog.<\/p>\n<p class=\"wp-block-paragraph\">Sky and ITV have in recent weeks rushed to convince the Competition and Markets Authority (CMA) to approve the deal.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">The CMA is investigating the merger regarding concerns over the shared advertising revenue of the new body.<\/p>\n<p>\t\t\t\t\tRead more<\/p>\n<p>\t\t\t<a class=\"read-more__link\" href=\"https:\/\/www.cityam.com\/itv-says-no-guarantees-on-jobs-after-1-6bn-sky-deal\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">ITV says \u2018no guarantees\u2019 on jobs after \u00a31.6bn Sky deal<\/a><\/p>\n<p>\t\tSimilarly tagged content: <\/p>\n<p>\t\t\tSections\t\t<\/p>\n<p>\t\t\tCategories\t\t<\/p>\n<p>\t\t\tPeople &amp; Organisations\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"Friday 31 July 2026 7:34 am Sky agreed a \u00a31.6bn takeover of ITV\u2019s Media and Entertainment business ITV&hellip;\n","protected":false},"author":2,"featured_media":720881,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[84,49247,238389,238390,238391,238392,96,347,238393,117331,3714,50,7355,391,56,54,55],"class_list":["post-720880","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tv","tag-business","tag-cma","tag-cma-probe","tag-competition-and-market-authority-cma","tag-competition-and-markets-authority-cma","tag-competition-market-authority-cma","tag-entertainment","tag-itv","tag-itv-broadcast","tag-itv-news","tag-media","tag-news","tag-sky","tag-tv","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/720880","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=720880"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/720880\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/720881"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=720880"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=720880"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=720880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}