{"id":72144,"date":"2025-08-16T23:21:08","date_gmt":"2025-08-16T23:21:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/72144\/"},"modified":"2025-08-16T23:21:08","modified_gmt":"2025-08-16T23:21:08","slug":"greed-lack-of-support-blocking-the-movie-industrys-progress-on-youtube","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/72144\/","title":{"rendered":"Greed, lack of support blocking the movie industry’s progress on YouTube"},"content":{"rendered":"

\"Xandy <\/a>Xandy Kamel is a Ghanaian actress\/producer<\/p>\n

While YouTube continues to serve as a major platform for movie distribution and revenue in other countries, especially for Nollywood, many have been lamenting Ghana\u2019s absence from the platform.<\/p>\n

Popular Ghanaian actress and producer, Xandy Kamel, has blamed this underperformance not on the lack of creativity, but to greed and insufficient internal support.<\/p>\n

In an interview with Graphic Showbiz, Xandy Kamel voiced her frustration over the challenges of producing films for YouTube in Ghana. <\/p>\n

She lamented that many local actors and industry professionals demand exorbitant fees simply because a project is intended for the platform.<\/p>\n

\u201cMaking movies for YouTube is really difficult in Ghana because even industry persons are not willing to support. If you approach someone to even join your cast, the amount they quote is so huge that you end up questioning how much you are even going to make after putting all the production costs into consideration,\u201d she said.<\/p>\n

The movie industry is not paying attention to YouTube, it remains untapped – James Gardiner<\/a><\/p>\n

She recounted her experience with her recent film, Unseen Beauty, a YouTube production that featured Nigerian actors.<\/p>\n

\u201cMy own people were not supportive\u2026 They said, \u2018I\u2019m not a YouTuber, but because of you, I\u2019ll do a YouTube job. Just give me GH\u20b510,000 or GH\u20b512,000\u2019 \u2014 and that was for five or seven scenes,\u201d Xandy shared. <\/p>\n

She explained that such demands left her no choice than to cast Nigerian actors, whom she found far more considerate.<\/p>\n

This, she argues, highlights a critical disconnect: Ghanaian filmmakers are trying to break into digital spaces, yet internal friction and self-interests undermine progress. <\/p>\n

\u201cIf our own people continue like this, how are we going to gain traction on YouTube when it\u2019s now the main route our counterparts elsewhere are taking to grow their industry?\u201d she asked.<\/p>\n

According to Xandy, what Nollywood has been able to master is collaborations. <\/p>\n

She believes that Ghana\u2019s film industry must learn from this model. <\/p>\n

\u201cWhen our producers, directors, and other stakeholders come together\u2026 that\u2019s when we\u2019ll start to see real growth and recognition,\u201d she added.<\/p>\n

ID\/AE<\/p>\n

Meanwhile, watch the trailer to GhanaWeb\u2019s upcoming documentary on teenage girls and how fish is stealing their futures\u00a0below:<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"Xandy Kamel is a Ghanaian actress\/producer While YouTube continues to serve as a major platform for movie distribution…\n","protected":false},"author":2,"featured_media":72145,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[6491,96,56,54,55],"class_list":["post-72144","post","type-post","status-publish","format-standard","has-post-thumbnail","category-celebrities","tag-celebrities","tag-entertainment","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/72144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=72144"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/72144\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/72145"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=72144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=72144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=72144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}