{"id":723165,"date":"2026-08-01T18:15:14","date_gmt":"2026-08-01T18:15:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/723165\/"},"modified":"2026-08-01T18:15:14","modified_gmt":"2026-08-01T18:15:14","slug":"premier-inn-extension-at-eureka-park-ashford-blocked-by-council-over-pollution-fears","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/723165\/","title":{"rendered":"Premier Inn extension at Eureka Park, Ashford, blocked by council over pollution fears"},"content":{"rendered":"\n<p class=\"SumTxt\"> Check the latest public notices in your area &#8211; planning, roads and licensing <\/p>\n<p>Plans for a three-storey extension to meet growing demand at a Premier Inn have been refused over pollution fears.<\/p>\n<p>Bosses wanted to add 13 rooms and a new breakfast area to the hotel at Eureka Leisure Park in Kennington, Ashford.<\/p>\n<p><img decoding=\"async\" class=\"rthmb\" src=\"data:image\/svg+xml,%3Csvg xmlns=\" http:=\"\" viewbox=\"0 0 3427 2026\" alt=\"Planning officers have refused plans for an extension at the Premier Inn in Eureka Park, Ashford\" data-root=\"\/_media\/img\/\" data-path=\"G4M6XHZ1XKIMS411VO1I.jpg\" data-ar=\"1.69\"\/>Planning officers have refused plans for an extension at the Premier Inn in Eureka Park, Ashford<\/p>\n<p>The proposals followed owner Whitbread&#8217;s decision to close the neighbouring Beefeater restaurant next month as it looks to move food and drink services inside the hotel with a new breakfast bar.<\/p>\n<p>Documents submitted to Ashford Borough Council (ABC) by Premier Inn said the company had identified \u201ca considerable demand\u201d for additional budget hotel accommodation in this location.<\/p>\n<p>Planning officers concluded the extension was acceptable but ultimately refused it because the company failed to demonstrate it would not increase nutrient pollution <a href=\"https:\/\/www.kentonline.co.uk\/ashford\/news\/premier-inn-s-extension-plans-blocked-by-council-over-pollut-343411\/kentonline.co.uk\/canterbury\/news\/why-thousands-of-new-kent-homes-could-now-be-built-271064\/\" rel=\"nofollow noopener\" target=\"_blank\">affecting the Stodmarsh Nature Reserve near Canterbury<\/a>.<\/p>\n<p>The protected beauty spot has been affected by wastewater run-off from developments across east Kent, leading to elevated levels of harmful nitrate and phosphate.<\/p>\n<p>As a result, rules set down by Natural England insist developers must ensure all schemes in the River Stour catchment area are \u201cnutrient neutral\u201d &#8211; either by having an on-site water treatment facility or offsetting the impact by providing mitigation measures elsewhere, such as wetland.<\/p>\n<p><img decoding=\"async\" class=\"rthmb\" src=\"data:image\/svg+xml,%3Csvg xmlns=\" http:=\"\" viewbox=\"0 0 2883 1582\" alt=\"Owners Whitbread wanted to expand the Premier Inn at Eureka Park to meet growing demand for budget hotel accommodation\" data-root=\"\/_media\/img\/\" data-path=\"B3QCWBBFIGXDYQKW20ZG.jpg\" data-ar=\"1.82\"\/>Owners Whitbread wanted to expand the Premier Inn at Eureka Park to meet growing demand for budget hotel accommodation<\/p>\n<p>The officer\u2019s report states: \u201cThe proposed extension is considered acceptable in principle and would not give rise to any unacceptable impacts.<\/p>\n<p>\u201cIt would provide additional visitor accommodation in a sustainable location and would contribute to the local economy.<\/p>\n<p>\u201cHowever, the site lies within the Stodmarsh catchment and the proposal would result in additional overnight accommodation and associated wastewater generation.<\/p>\n<p>\u201cIn the absence of adequate information demonstrating nutrient neutrality, we are unable to ascertain the development would not adversely affect the Stodmarsh Nature Reserve.\u201d<\/p>\n<p>The extension would have contained 18 bedrooms, although five existing ground-floor rooms would have been converted into the new breakfast area, resulting in a net increase of 13 rooms.<\/p>\n<p>The new area would have been attached to the northern end of the hotel, extending out to the east via a corridor link at each floor.<\/p>\n<p><img decoding=\"async\" class=\"rthmb\" src=\"data:image\/svg+xml,%3Csvg xmlns=\" http:=\"\" viewbox=\"0 0 3377 2056\" alt=\"The Beefeater restaurant at Eureka Park, which sits next to the Premier Inn, is to close\" data-root=\"\/_media\/img\/\" data-path=\"CT5ISA06VHXMU2GEWIMW.jpg\" data-ar=\"1.64\"\/>The Beefeater restaurant at Eureka Park, which sits next to the Premier Inn, is to close<\/p>\n<p>The total number of rooms at the hotel would have reached 105, and to facilitate the extra guests, an extension of the car park to 125 spaces was also included.<\/p>\n<p>To see more planning applications and other public notices impacting your area, <a href=\"https:\/\/www.publicnoticeportal.uk\/?utm_source=kentonline.co.uk&amp;utm_medium=partner&amp;utm_campaign=editorial_link\" rel=\"nofollow noopener\" target=\"_blank\">click here<\/a>.<\/p>\n<p>The hotel joins a number of other businesses on Eureka Leisure Park, including Travelodge, McDonald&#8217;s, KFC, Frankie &amp; Benny&#8217;s, Nando&#8217;s, Pizza Hut and Cineworld.<\/p>\n<p>Earlier this year, Whitbread announced it would close its remaining Beefeater and Brewers Fayre outlets, replacing them with an \u201cintegrated food and drink model\u201d at its Premier Inn hotels.<\/p>\n<p>The move put about 3,800 jobs at risk across the UK and Ireland, <a href=\"https:\/\/www.kentonline.co.uk\/ashford\/news\/premier-inn-s-extension-plans-blocked-by-council-over-pollut-343411\/kentonline.co.uk\/kent-business\/county-news\/popular-restaurant-chains-to-close-339724\/\" rel=\"nofollow noopener\" target=\"_blank\">with 11 restaurants in Kent affected<\/a>.<\/p>\n<p>The Eureka Park Beefeater will close after dinner service on September 10.<\/p>\n<p>Last month, <a href=\"https:\/\/www.kentonline.co.uk\/ashford\/news\/premier-inn-s-extension-plans-blocked-by-council-over-pollut-343411\/kentonline.co.uk\/ashford\/news\/empty-shopping-parade-set-to-become-four-storey-hotel-as-pla-342805\/\" rel=\"nofollow noopener\" target=\"_blank\">ABC approved plans for a 92-bedroom town centre hotel in New Rents which had been delayed for almost five years because of nutrient neutrality requirements<\/a>.<\/p>\n<p>The scheme, which also includes 10 flats, was originally backed in principle in 2022 but could not receive formal approval until mitigation measures had been secured.<\/p>\n<p>Whitbread has been contacted for comment.<\/p>\n","protected":false},"excerpt":{"rendered":"Check the latest public notices in your area &#8211; planning, roads and licensing Plans for a three-storey extension&hellip;\n","protected":false},"author":2,"featured_media":723166,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[3859,84,59,191,4475,56,54,55],"class_list":["post-723165","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-ashford","tag-business","tag-gb","tag-kent","tag-planning","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/723165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=723165"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/723165\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/723166"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=723165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=723165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=723165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}