It’s a Friday night. A young woman trudges back to her apartment after a day of work. She enters a spotless kitchen, unloads a bag of groceries, and unwraps a frozen pizza before sliding it in the oven.<\/p>\n
What follows is a nightly routine that is almost meditative in its mundanity: she lights a candle and gazes briefly at the snow-covered landscape outside her window, piles a premade salad onto a plate with the pizza, and settles on her sofa to eat in front of the TV.<\/p>\n
The tagline that accompanies the scene reads: “POV you’re a childfree and single girl that has no friends and lives alone so this is how you spend your Friday night.”<\/p>\n
At the centre of the video \u2013 which has amassed seven million views on TikTok \u2013 is Lana Isa, a software sales manager in her 20s based in Toronto. <\/p>\n
In addition to chronicling her nightly self-care routines, she takes her almost 400,000 followers across TikTok and Instagram on late-night fast food drives, reading sessions perched on a rock by the lake, even a saga of getting locked out of her apartment in the middle of the night. <\/p>\n
Isa is part of a growing, albeit niche corner of the internet where content creators, many of them women, share their daily rituals of living alone, choosing to spotlight a lifestyle that prioritises peace and solitude – the antithesis of social media excess.<\/p>\n
For Isa, unveiling the “no friends” aspect of her life was less of a tagline, but the “reality” she had been living for several years.<\/p>\n","protected":false},"excerpt":{"rendered":"It’s a Friday night. A young woman trudges back to her apartment after a day of work. She…\n","protected":false},"author":2,"featured_media":723738,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[96,59,56,54,55],"class_list":["post-723737","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","tag-entertainment","tag-gb","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/723737","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=723737"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/723737\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/723738"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=723737"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=723737"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=723737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}