MacRumors<\/a>.<\/p>\nSorry to be nerdish about all this, but I\u2019ve been doing some research. Since Labor Day this year is Monday, Sept. 7, I believe it won\u2019t fall on Tuesday, Sept. 8. <\/p>\n
I could be wrong, of course, but honestly, I don\u2019t think so. It would be breaking a rule that Apple has strenuously observed, that to ask its staff to work on the Labor Day holiday or for its special guests and members of the press to fly on a national holiday is beyond the pale. <\/p>\n
As such, Sept. 9 is, I\u2019m convinced, the only day worth considering. <\/p>\n
On that day, it will take place in the Steve Jobs Theater at Apple Park, with a keynote presentation. The presentation will, as has been the case since 2020, be a pre-recorded video shown on the theater\u2019s huge screen, doubtless with the usual high production values that have become de rigueur. <\/p>\n
It will be introduced on stage \u2014 for the first time ever \u2014 by John Ternus, who will become CEO a few days earlier on Sept. 1. It will begin at 10 a.m. Pacific, 1 p.m. Eastern, 6 p.m. U.K. time.<\/p>\n
The presentation will likely last between one and two hours. After this, if the routine of previous year is followed, guests and invited members of the press will have hands-on time with the new devices, demonstrated by Apple staff. Expect the live videos broadcast from the event to focus mostly on the foldable iPhone which will surely be unveiled. <\/p>\n
Apple iPhone 18 Pro Release Date: Keynote Announcement Date<\/p>\n
It\u2019s not just about the date of the keynote: there\u2019s a rigor to when Apple will announce that it\u2019s going to make an announcement!<\/p>\n
Talking of research, Rossignol has done some of his own, studying exactly how far in advance of the keynote Apple announces the date. It turns out that in that Covid year, 2020, and the following one, Apple announced its special event seven days before it took place. <\/p>\n
However, since then, the announcement has been earlier, exactly 14 days before the keynote. For instance, in 2024, the announcement came on Monday, Aug. 26 and the keynote on Monday, Sept. 9. Last year, a Tuesday, Aug. 26 announcement confirmed a Tuesday, Sept. 9 keynote. <\/p>\n
Are you spotting a pattern here? I believe the next keynote will be announced on Wednesday, Aug. 26, with the special event taking place on Wednesday, Sept. 9. <\/p>\n
Apple iPhone 18 Pro Release Date: Onsale Date<\/p>\n
The onsale date for at least some of the new iPhones will be the week after the keynote. <\/p>\n
Once the keynote has taken place, the iPhone 18 Pro release date, which will also be for the iPhone 18 Pro Max, should be on Friday, Sept. 18. Assuming the first iPhone foldable is also announced, it may go on sale on the same date, or follow later. <\/p>\n
ForbesSony Reon Pocket Pro Plus Air Conditioner Arrives In U.S. To Beat Summer HeatwavesBy David Phelan<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Aug.2 update: this post, first published on Saturday, Aug. 1, has been updated to detail more about the…\n","protected":false},"author":2,"featured_media":723882,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[239221,239214,239217,239223,59,239215,239218,239216,239220,239219,239222,86,56,54,55],"class_list":["post-724741","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-apple-fall-hardware-announcement","tag-apple-september-keynote-timeline","tag-cupertino-fall-event-schedule","tag-fourth-quarter-sales-cycle","tag-gb","tag-iphone-18-pro-max-launch-window","tag-iphone-18-pro-pre-order-target","tag-mark-gurman-bloomberg-report","tag-post-labor-day-release-cadence","tag-premium-smartphone-retail-availability","tag-tech-press-keynote-invitation","tag-technology","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/724741","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=724741"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/724741\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/723882"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=724741"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=724741"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=724741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"IPhone](\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/08\/1785646210_560_0x0.jpg\")
<\/p>\n