{"id":725983,"date":"2026-08-03T12:42:08","date_gmt":"2026-08-03T12:42:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/725983\/"},"modified":"2026-08-03T12:42:08","modified_gmt":"2026-08-03T12:42:08","slug":"xbox-series-x-price-hiked-by-170-due-to-rising-memory-chip-costs","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/725983\/","title":{"rendered":"Xbox Series X price hiked by \u00a3170 due to rising memory chip costs"},"content":{"rendered":"<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Once a cheap part used to provide computers and a range of gadgets with short-term memory, random-access memory (RAM) has shot up in price due, in part, to demand from AI firms.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Prices for graphics cards, a key component of consoles and gaming PCs, have also gone up because of their use in generating AI content.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">But large tech firms have faced criticism for passing such costs to consumers &#8211; particularly when it can mean paying eye-watering amounts for products released years ago.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">X user @BlackPanthaa <a href=\"https:\/\/x.com\/BlackPanthaaYT\/status\/2083907283528909230\" class=\"ssrcss-1e0jzsh-InlineLink e1kn3p7n0\" rel=\"nofollow\">called the new Xbox Series S price, external<\/a> &#8220;absolutely disgusting&#8221;, <a href=\"https:\/\/www.reddit.com\/r\/xbox\/comments\/1vdfxpw\/xbox_console_price_increases_in_europe_and_uk\/\" class=\"ssrcss-1e0jzsh-InlineLink e1kn3p7n0\" rel=\"nofollow noopener\" target=\"_blank\">while a Reddit user said, external<\/a> it was &#8220;highway robbery for a console released 6 years ago&#8221;.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Some fear console prices &#8211; which have essentially been raised across the board in recent months &#8211; could go higher still.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;This ain&#8217;t even the ceiling,&#8221; <a href=\"https:\/\/x.com\/JezCorden\/status\/2083994446882890178\" class=\"ssrcss-1e0jzsh-InlineLink e1kn3p7n0\" rel=\"nofollow\">wrote, external<\/a> Windows Central editor Jez Corden on X of Xbox&#8217;s price increases.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Amazon&#8217;s gaming boss <a href=\"https:\/\/www.bbc.co.uk\/news\/articles\/c9803j74091o\" class=\"ssrcss-1e0jzsh-InlineLink e1kn3p7n0\" rel=\"nofollow noopener\" target=\"_blank\">recently told the BBC<\/a> increasing hardware costs may lead more people to ditch consoles and stream games instead.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Xbox has also seen its own struggles lately, with owner Microsoft recently revealing revenues had <a href=\"https:\/\/www.theverge.com\/tech\/972738\/xbox-revenue-microsoft-earnings-q4-2026\" class=\"ssrcss-1e0jzsh-InlineLink e1kn3p7n0\" rel=\"nofollow noopener\" target=\"_blank\">dipped across its gaming division, external<\/a>.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">In July, it initiated what executives called &#8220;the most significant restructure in Xbox history&#8221; with approximately 3,200 reductions <a href=\"https:\/\/www.bbc.co.uk\/news\/articles\/c36yy27rnpeo\" class=\"ssrcss-1e0jzsh-InlineLink e1kn3p7n0\" rel=\"nofollow noopener\" target=\"_blank\">across its workforce<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Once a cheap part used to provide computers and a range of gadgets with short-term memory, random-access memory&hellip;\n","protected":false},"author":2,"featured_media":725984,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[59,86,56,54,55],"class_list":["post-725983","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-gb","tag-technology","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/725983","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=725983"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/725983\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/725984"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=725983"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=725983"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=725983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}