{"id":728445,"date":"2026-08-05T16:32:10","date_gmt":"2026-08-05T16:32:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/728445\/"},"modified":"2026-08-05T16:32:10","modified_gmt":"2026-08-05T16:32:10","slug":"from-stadiums-to-street-style-sports-fashion-partnerships-win-over-uk-consumers","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/728445\/","title":{"rendered":"From stadiums to street style: Sports-fashion partnerships win over UK consumers"},"content":{"rendered":"<p data-block-key=\"essr2\">Agreement is highest among adults aged 45\u201354 (75%). Adults aged 25\u201334 are the most likely to disagree (5%), although disagreement remains low across every age group. <\/p>\n<p>Do fashion partnerships benefit sports organisations?  <\/p>\n<p data-block-key=\"4ijab\">Consumers also see value for sports organisations. Around two-thirds (65%) agree that sports organisations benefit from partnering with fashion brands, while 21% neither agree nor disagree and 5% disagree. <\/p>\n<p data-block-key=\"e8sra\">Once again, younger adults are the most likely to strongly agree (29%), compared with 14% among those aged 55 and over. <\/p>\n<p>UK consumers are divided on whether fashion partnerships make sport more appealing <\/p>\n<p data-block-key=\"24lvv\">Views are less clear-cut when it comes to improving sport&#8217;s appeal. While 42% agree that fashion partnerships make sports more appealing beyond traditional fans, 29% neither agree nor disagree and 23% disagree.<\/p>\n","protected":false},"excerpt":{"rendered":"Agreement is highest among adults aged 45\u201354 (75%). Adults aged 25\u201334 are the most likely to disagree (5%),&hellip;\n","protected":false},"author":2,"featured_media":728446,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[59,57,58,50,56,54,55],"class_list":["post-728445","post","type-post","status-publish","format-standard","has-post-thumbnail","category-united-kingdom","tag-gb","tag-great-britain","tag-greatbritain","tag-news","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/728445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=728445"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/728445\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/728446"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=728445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=728445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=728445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}