{"id":728778,"date":"2026-08-05T23:58:09","date_gmt":"2026-08-05T23:58:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/728778\/"},"modified":"2026-08-05T23:58:09","modified_gmt":"2026-08-05T23:58:09","slug":"the-iphone-18-pro-will-probably-cost-at-least-1399","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/728778\/","title":{"rendered":"The iPhone 18 Pro Will Probably Cost at Least $1,399"},"content":{"rendered":"<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">The iPhone 18 Pro is just a little over a month away, likely debuting sometime in September, but if you were planning on upgrading, you should probably get ready for a higher price tag. <\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Apple has <a class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" href=\"https:\/\/www.ign.com\/articles\/apple-is-the-latest-company-to-raise-prices-because-of-ai\" rel=\"nofollow noopener\" target=\"_blank\">already raised prices on most of its Mac and iPad lineup back in June<\/a>, due to increased memory prices, but the iPhone and Apple Watch were largely unaffected. However, the price increases seem like they&#8217;re coming stapled onto the new iPhones. According to a research note spotted by <a href=\"https:\/\/9to5mac.com\/2026\/07\/31\/iphone-18-pro-may-launch-at-1399-starting-price-per-report\/\" class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">9to5mac<\/a>, tech analyst Jeff Pu predicts that the iPhone 18 Pro will start at around $1,399, with the larger iPhone Pro Max starting somewhere between $1,449\u2013$1,499. <\/p>\n<p>iPhone 17 Pro Max \u2013 Photos<img alt=\"\" aria-hidden=\"true\" decoding=\"async\" role=\"presentation\" class=\"progressive-image jsx-2896921488 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"\/><\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">To put that into perspective, right now you can get the iPhone 17 Pro starting at $1,099 for the regular size, and $1,199 for the Pro Max. If these rumored prices are to be believed, it&#8217;ll make for a gen-on-gen price increase of around 24%.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">This has been an expensive year for smartphones all around. Just last month, Samsung launched the <a class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" href=\"https:\/\/www.ign.com\/articles\/samsung-galaxy-z-fold-8-ultra-review\" rel=\"nofollow noopener\" target=\"_blank\">Galaxy Z Fold 8 Ultra<\/a>, which is essentially just a straight sequel to the non-ultra <a class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" href=\"https:\/\/www.ign.com\/articles\/samsung-galaxy-z-fold-7-review\" rel=\"nofollow noopener\" target=\"_blank\">Galaxy Z Fold 7<\/a>, which carried a $100 price increase. The company also launched a non-ultra Galaxy Z Fold 8 with a worse camera system and a new shape for $1,899 \u2013 which was supposed to be the &#8220;more affordable&#8221; option. <\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\"><a href=\"https:\/\/www.macrumors.com\/2026\/08\/05\/foldable-smartphone-sales-to-rise-this-year\/\" class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">There have been rumors<\/a> that this will be the year Apple will release its long-awaited foldable. But, with prices being what they are this year, a foldable iPhone would likely be extremely expensive. <\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">These price increases will probably keep adding up over the next year or so, as the AI-driven memory shortage continues to drive prices up. While it&#8217;s only now starting to hit phones, gaming hardware has been no stranger to these price increases. The Xbox Series X, for instance, went up to $799 this month, and Valve engineers have warned that RAM prices are only getting worse, after the high prices forced the company to release the Steam Machine at a high price. <\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Jackie Thomas is the Hardware and Buying Guides Editor at IGN and the PC components queen. You can follow her <a href=\"https:\/\/twitter.com\/jackiecobra\" class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">@Jackiecobra<\/a><\/p>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"The iPhone 18 Pro is just a little over a month away, likely debuting sometime in September, but&hellip;\n","protected":false},"author":2,"featured_media":182780,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[59,86,56,54,55],"class_list":["post-728778","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-gb","tag-technology","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/728778","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=728778"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/728778\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/182780"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=728778"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=728778"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=728778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}