{"id":729142,"date":"2026-08-06T08:14:11","date_gmt":"2026-08-06T08:14:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/729142\/"},"modified":"2026-08-06T08:14:11","modified_gmt":"2026-08-06T08:14:11","slug":"stv-radio-claims-top-ten-spot-after-strong-debut-audience-figures","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/729142\/","title":{"rendered":"STV Radio claims top ten spot after strong debut audience figures"},"content":{"rendered":"

STV Radio has recorded a strong debut in its first official audience figures, breaking into Scotland\u2019s top ten most listened to commercial radio stations.<\/p>\n

According to the latest RAJAR results, covering the station\u2019s first six months on air, STV Radio is attracting 139,000 weekly listeners, who tuned in for a total of 1.3m hours.<\/p>\n

The station appears to be resonating with its target audience, with people aged over 35 accounting for 84% of listeners, who are spending over 9.3 hours with the station each week on average.<\/p>\n

Headquartered in Glasgow and with presenters located across Scotland, STV Radio combines \u201crelatable presenters with a distinctly Scottish perspective,\u201d with music and content reflecting and celebrating life in Scotland.<\/p>\n

The line-up includes breakfast show hosts Ewen Cameron and Cat Harvey, who joined from Greatest Hits Radio to launch the station\u2019s flagship morning show. They lead a schedule built around music from the last five decades, with a promise of \u201cnever the same song, all day long\u201d.<\/p>\n

Since launching in January, STV Radio has welcomed celebrity guests including KT Tunstall, Amy Macdonald, Marti Pellow, Susan Boyle, Hue and Cry, Richard Gadd and Peter Capaldi.<\/p>\n

Saturday afternoon programme, The STV Radio Football Show, featuring Ewen Cameron and STV sport presenter Ronnie Charters, has become a hit with sports fans. \u00a0STV has capitalised on this popularity with the launch of a spin-off podcast each Monday, a new peak-time TV show each Friday on STV, STV Player and YouTube, as well as a live sell-out show from Glasgow\u2019s \u00d2ran M\u00f3r.<\/p>\n

\"AmySTV NewsAmy MacDonald on air at STV Radio (Alan Peebles) STV News<\/p>\n

The station has attracted a range of advertisers, many of whom already advertise with broadcaster and streamer STV, and others that are new to the company.<\/p>\n

STV Radio\u2019s social media network, across Instagram, Facebook, X, Tiktok and YouTube, has logged roughly 20 million video views and 1.5 million engagements since its launch.<\/p>\n

Graham Bryce, MD of STV Radio said: \u201cAs a new entrant, STV Radio has quickly established itself in the market and these first official figures are well ahead of our expectations. In just six months, we\u2019ve built a meaningful audience by offering something genuinely different for Scottish listeners \u2013 a strong mix of great music, personality-led programming, entertainment, sport and a distinctly Scottish perspective.<\/p>\n

\u201cTo attract around 139,000 weekly listeners and deliver 1.3 million hours of listening in our first months on air is an incredible result. What\u2019s particularly encouraging is the depth of listening we\u2019re seeing. Audiences aren\u2019t just sampling STV Radio \u2013 they\u2019re spending time with us and making us part of their daily routine, spending over 9 hours per week. That tells us we\u2019re not only attracting audiences; we\u2019re building loyalty.<\/p>\n

\u201cBeing part of STV gives us a unique advantage. By combining radio with STV\u2019s broader multi-platform reach, we can offer audiences and advertisers a powerful proposition that spans audio, video and digital. These results are a strong foundation, but we\u2019re only just getting started!\u201d<\/p>\n

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\"WhatsApp<\/p>\n","protected":false},"excerpt":{"rendered":"STV Radio has recorded a strong debut in its first official audience figures, breaking into Scotland\u2019s top ten…\n","protected":false},"author":2,"featured_media":729143,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[96,128,56,54,55],"class_list":["post-729142","post","type-post","status-publish","format-standard","has-post-thumbnail","category-music","tag-entertainment","tag-music","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/729142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=729142"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/729142\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/729143"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=729142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=729142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=729142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}