{"id":729243,"date":"2026-08-06T10:30:15","date_gmt":"2026-08-06T10:30:15","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/729243\/"},"modified":"2026-08-06T10:30:15","modified_gmt":"2026-08-06T10:30:15","slug":"farmers-installing-vending-machines-for-24-7-sales-boost","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/729243\/","title":{"rendered":"Farmers installing vending machines for 24\/7 sales boost"},"content":{"rendered":"<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Farmers say vending machines are helping them sell their produce directly to the public and be &#8220;a bit more in control&#8221; of their business.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Tom Pemberton, who runs a dairy farm in Lancashire, said social media videos about his self-service machines were &#8220;making milk sexy again&#8221; and added that they have also allowed him to educate people on where their milk comes from.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">The National Farmers&#8217; Union (NFU) said more farmers were using &#8220;innovative ways&#8221; to sell their produce.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Spokesman Adam Briggs said diversifying allowed farmers to &#8220;seek new markets and underpin the profitability of their business&#8221;.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Pemberton, a fifth-generation farmer, has 150 milking cows on his farm in Lytham St Annes.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Speaking in a field surrounded by his very friendly herd, he said he initially started with vending machines in 2016 before setting up a purpose-built parlour last year.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">He said one of the key benefits was being able to leave it open 24\/7.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;We get more customers after 17:00 BST than before which is mad to even think about,&#8221; Pemberton revealed.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;It&#8217;s quite big for a farm to open the doors for everyone to come and all through the night, but everyone is really, really respectful.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"Farmers say vending machines are helping them sell their produce directly to the public and be &#8220;a bit&hellip;\n","protected":false},"author":2,"featured_media":729244,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[84,59,56,54,55],"class_list":["post-729243","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-business","tag-gb","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/729243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=729243"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/729243\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/729244"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=729243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=729243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=729243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}