Claude nearly doubles Gen Z consideration<\/p>\n
Claude recorded the largest proportional increase in the ranking, with its Gen Z Consideration score rising from 8.8% in Q1 to 17.5% in Q2.<\/p>\n
The growth came during a period of rapid product development for Anthropic. Throughout Q2, the company launched new Claude models, expanded capabilities and increased usage limits, helping broaden the platform’s appeal among Gen Z.<\/p>\n
Pimm’s benefits from seasonal demand<\/p>\n
Pimm’s saw an increase to its Gen Z Consideration score from 9.0% to 16.8% \u2013 a growth of 87.6%.<\/p>\n
The gains coincided with warmer weather and Wimbledon. Seasonal relevance, supported by ongoing marketing activity, may have helped drive consideration among younger consumers.<\/p>\n
Dell benefits from growing AI interest<\/p>\n
Dell’s Gen Z Consideration climbed from 9.1% in Q1 to 15.1% in Q2.<\/p>\n
During the quarter, Dell expanded its range of AI-enabled PCs while highlighting new on-device AI capabilities. Growing consumer interest in AI hardware may have contributed to the brand’s stronger performance.<\/p>\n
Tropicana and Babybel highlight FMCG momentum<\/p>\n
Tropicana’s Consideration increased from 16.7% to 27.6%, while Babybel rose from 18.0% to 25.1%, making both among the quarter’s fastest-growing brands.<\/p>\n
Tropicana may have seen gains among Gen Z following its foray into the functional wellness space with Hydrate+, a new juice range that combines real fruit juice and coconut water.<\/p>\n
The wider ranking shows that Gen Z momentum extends beyond AI and seasonal brands. E4, Autotrader, Mr Kipling, and National Geographic also posted strong gains, highlighting growing consideration across media, retail and FMCG categories.<\/p>\n","protected":false},"excerpt":{"rendered":"Claude nearly doubles Gen Z consideration Claude recorded the largest proportional increase in the ranking, with its Gen…\n","protected":false},"author":2,"featured_media":730517,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[59,57,58,50,56,54,55],"class_list":["post-730516","post","type-post","status-publish","format-standard","has-post-thumbnail","category-united-kingdom","tag-gb","tag-great-britain","tag-greatbritain","tag-news","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/730516","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=730516"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/730516\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/730517"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=730516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=730516"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=730516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}