{"id":730655,"date":"2026-08-07T18:00:09","date_gmt":"2026-08-07T18:00:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/730655\/"},"modified":"2026-08-07T18:00:09","modified_gmt":"2026-08-07T18:00:09","slug":"big-macs-v-supermacs-irish-burger-chain-wins-uk-trademark-case","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/730655\/","title":{"rendered":"Big Macs v Supermac’s: Irish burger chain wins UK trademark case"},"content":{"rendered":"

An Irish fast food chain locked in a long running dispute with McDonald’s has been told it can register its name and logo in the UK.<\/p>\n

The UK’s Intellectual Property Office ruled the average consumer would not make a link between Galway-based Supermac’s logo and name and McDonald’s existing trademarks including Big Mac and McCaf\u00e9.<\/p>\n

Supermac’s was founded by Galway businessman Pat McDonagh in 1978 and is now the largest Irish-owned fast food restaurant firm in the Republic of Ireland.<\/p>\n

The two chains have been embroiled in a long running legal battle<\/a> over the right to use brand terms including “Mac”.<\/p>\n

The UKIPO said there were significant visual, aural and conceptual differences between the Supermac’s and McDonalds marks, which were “sufficient for a consumer not to directly confuse the marks”.<\/p>\n

According to Irish broadcaster RT\u00c9 News, it further said that “no link will be made by the consumer” in relation the Mc\/Mac elements of the branding.<\/p>\n

Speaking to RT\u00c9 McDonagh said: “We’ve never had their scale or resources, but we’ve always believed every business deserves the same protection under the law, regardless of its size.”<\/p>\n","protected":false},"excerpt":{"rendered":"An Irish fast food chain locked in a long running dispute with McDonald’s has been told it can…\n","protected":false},"author":2,"featured_media":730656,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[84,59,56,54,55],"class_list":["post-730655","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-business","tag-gb","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/730655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=730655"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/730655\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/730656"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=730655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=730655"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=730655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}