{"id":733770,"date":"2026-08-10T19:06:09","date_gmt":"2026-08-10T19:06:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/733770\/"},"modified":"2026-08-10T19:06:09","modified_gmt":"2026-08-10T19:06:09","slug":"sachin-kumar-readies-vertical-comedy-series-about-actor-in-hollywood","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/733770\/","title":{"rendered":"Sachin Kumar Readies Vertical Comedy Series About Actor In Hollywood"},"content":{"rendered":"<p class=\"wp-block-paragraph\">EXCLUSIVE: L.A.-based creator <a href=\"https:\/\/deadline.com\/tag\/sachin-kumar\/\" id=\"auto-tag_sachin-kumar\" data-tag=\"sachin-kumar\" rel=\"nofollow noopener\" target=\"_blank\">Sachin Kumar<\/a> \u2013 known as SCKACHI \u2013 has launched his own company with a vertical comedy series about the life of a working actor.<\/p>\n<p class=\"wp-block-paragraph\">Kumar\u2019s <a href=\"https:\/\/deadline.com\/tag\/prema-creative-co\/\" id=\"auto-tag_prema-creative-co\" data-tag=\"prema-creative-co\" rel=\"nofollow noopener\" target=\"_blank\">Prema Creative Co.<\/a> is producing 14-part series <a href=\"https:\/\/deadline.com\/tag\/typecast\/\" id=\"auto-tag_typecast\" data-tag=\"typecast\" rel=\"nofollow noopener\" target=\"_blank\">Typecast<\/a>, which rolls out with two episodes weekly from September 7. <\/p>\n<p class=\"wp-block-paragraph\">Grayson Shapiro is making his directorial debut with the vertical comedy. He served as first assistant director on Obsession, the indie darling horror that made more than $225M and nearly $500M globally after Focus Features acquired at the Toronto International Film Festival. <\/p>\n<p class=\"wp-block-paragraph\">Typecast will follow a fictionalized version of Kumar, an Indian-American actor \u201cnavigating Hollywood as he confronts typecasting, ambition and identity.\u201d It will show Indian characters as \u201cfully realized people, without accents played for laughs and without the industry\u2019s familiar shorthand of taxi drivers, tech support, and convenience store clerks.\u201d<\/p>\n<p class=\"wp-block-paragraph\">Also starring are Venk Potula (Four Samosas), who plays Rafi, the protagonist\u2019s manager and lifelong hype man, while Tara Joshi (Schitt\u2019s Creek) plays Tiff, a PR friend who can fix brands but not her own life. The ensemble also features creators Chelsie Sik, Michelle Park, Karan Menon and Jonathan Gaurano.<\/p>\n<p class=\"wp-block-paragraph\">\u201cI wanted to make Indian characters who are just people. No accents, no stereotypes, no punchlines,\u201d said Kumar. \u201cBeyond that, Typecast is about bridging two worlds that rarely meet: The slow, traditional system of Hollywood and the fast, modern world of the creator economy. We wanted to prove there is a space where creators can act, actors can create, and both can tell real stories without waiting for permission.\u201d<\/p>\n<p class=\"wp-block-paragraph\">Kumar said the pic\u2019s success was \u201ca proof point for the same creator to Hollywood pipeline Typecast is built on,\u201d as he added that traditional TV and film companies \u201cincreasingly treat <a href=\"https:\/\/deadline.com\/tag\/vertical-video\/\" id=\"auto-tag_vertical-video\" data-tag=\"vertical-video\" rel=\"nofollow noopener\" target=\"_blank\">vertical video<\/a> as a primary storytelling format rather than an afterthought.\u201d<\/p>\n<p class=\"wp-block-paragraph\">His new company, Prema Creative Co. is being positioned as a studios \u201cbuilt to tell and distribute BIPOC stories.\u201d<\/p>\n<p class=\"wp-block-paragraph\">Prema is the latest example of actors and creatives in Hollywood who are choosing the produce and distribute their own series as a way of owning and controlling rights. Microdramas and YouTube content have, at the same time, become a bigger priority for distributors, with the likes of Kane Parsons\u2019 Backrooms dominating headlines and scoring big at the box office in recent months.<\/p>\n","protected":false},"excerpt":{"rendered":"EXCLUSIVE: L.A.-based creator Sachin Kumar \u2013 known as SCKACHI \u2013 has launched his own company with a vertical&hellip;\n","protected":false},"author":2,"featured_media":733771,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[96,144919,242507,242508,391,88428,56,54,55,144921],"class_list":["post-733770","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tv","tag-entertainment","tag-microdrama","tag-prema-creative-co","tag-sachin-kumar","tag-tv","tag-typecast","tag-uk","tag-united-kingdom","tag-unitedkingdom","tag-vertical-video"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/733770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=733770"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/733770\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/733771"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=733770"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=733770"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=733770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}