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Apple is rumored to use \u2018iPhone Ultra\u2019 branding<\/a> for its upcoming foldable model, and Mark Gurman says that is indeed the name widely used within the company\u2019s ranks.<\/p>\n \u2018iPhone Ultra\u2019 name for foldable is reportedly used inside Apple<\/p>\n Next month at its September event<\/a>, Apple will unveil its highly anticipated foldable iPhone.<\/p>\n Ever since rumors about the first foldable iPhone started, the model has commonly been called \u2018iPhone Fold.\u2019<\/p>\n But earlier this year, leakers started claiming<\/a> that \u2019iPhone Ultra\u2019 will be the product\u2019s name.<\/p>\n And while it\u2019s certainly not confirmation of Apple\u2019s plans, well-sourced leaker Mark Gurman posted on X today<\/a> that \u201cEveryone calls it the Ultra internally.\u201d<\/p>\n Everyone calls it the Ultra internally. We\u2019ll see what happens.<\/p>\n \u2014 Mark Gurman (@markgurman) August 11, 2026<\/a><\/p>\n Just because \u2018Ultra\u2019 is the common name used by many Apple employees doesn\u2019t mean that will be the final branding.<\/p>\n Apple is a secretive company, so much so that many of its employees are often in the dark about unannounced products unless they\u2019re directly involved in working on them.<\/p>\n \u2018iPhone Ultra\u2019 might be used internally simply because that\u2019s what outside sources call the foldable. But it\u2019s likely that only key members of Apple\u2019s marketing team and other in-the-know employees know the actual plan for the product\u2019s name.<\/p>\n Do you think iPhone Ultra will be the foldable\u2019s name? What might be more likely? Let us know in the comments.<\/p>\n *Shop at Apple with 15% discount on certified refurbished<\/a><\/p>\n Best iPhone accessories<\/p>\n
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