{"id":735477,"date":"2026-08-12T09:32:09","date_gmt":"2026-08-12T09:32:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/735477\/"},"modified":"2026-08-12T09:32:09","modified_gmt":"2026-08-12T09:32:09","slug":"i-think-that-might-be-a-misread-thief-designer-on-why-making-a-triple-a-immersive-sim-doesnt-really-work","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/735477\/","title":{"rendered":"&#8220;I think that might be a misread&#8221;: Thief designer on why making a triple-A immersive sim doesn&#8217;t really work"},"content":{"rendered":"<p>&#13;<br \/>\nBroadly speaking, it&#8217;s fine for something to exist as a niche. Whatever form of media a thing might be, to fulfil a niche is to meet the expectations of at least a handful of people with a particular taste that many others don&#8217;t, and I think that&#8217;s a delightful thing to do. In video games, <a href=\"https:\/\/www.rockpapershotgun.com\/the-10-best-immersive-sims-on-pc\" rel=\"nofollow noopener\" target=\"_blank\">immersive sims<\/a> might not be the most niche genre in the world, but they&#8217;ve historically not done gangbusters sales wise, meaning that triple-A takes don&#8217;t quite make their money back. If you ask Randy Smith Evergreen, a designer on <a href=\"https:\/\/www.rockpapershotgun.com\/games\/thief-the-dark-project\" rel=\"nofollow noopener\" target=\"_blank\">Thief: The Dark Project<\/a>, perhaps avoiding the world of triple-A is the way to go for immersive sims.&#13;\n<\/p>\n<p>&#13;<br \/>\nSpeaking to <a href=\"https:\/\/www.pcgamer.com\/games\/sim\/thief-designer-says-that-the-immersive-sim-audience-is-too-small-for-aaa-games-theres-quite-a-few-of-us-who-think-the-way-to-do-it-is-be-iii-or-aa\/\" rel=\"nofollow noopener\" target=\"_blank\">PC Gamer<\/a>, Evergreen explains that both him and other developers who have done a lot of work on immersive sims &#8220;have a belief that the immersive sims that are being created today and are slated for the future are, by and large, thinking of themselves as [existing] in an arms race to be bigger and better.&#8221; He notes how these games are trying to compete against much bigger names, saying that imsims have &#8220;to be triple-A, and it&#8217;s got to sit right alongside Ghost of Tsushima and GTA 6, and it&#8217;s got to be a game that&#8217;s big enough to capture the public&#8217;s attention. But I think that might be a misread for the audience size of immersive sims.&#8221;&#13;\n<\/p>\n<p>&#13;<br \/>\nFrom Evergreen&#8217;s perspective, as well as other imsim designers, he says, it&#8217;s probably better to take the triple-I or double-A approach over chasing that triple-A money. &#8220;So you&#8217;re talking about a $3-10 million budget, a passionate team led by some of us folks who have experience with immersive sims or newcomers who just played a lot of immersive sims and really get it, making something that&#8217;s a little bit smaller, more passionate, and can be made more quickly,&#8221; he suggests.&#13;\n<\/p>\n<p>&#13;<br \/>\nThe developer notes how the original Thief had a budget of $3 million, or roughly $6 million adjusted for inflation, and that he isn&#8217;t entirely sure that a game with that kind of budget &#8220;that you want to make in the year 2026 is going to sell disproportionately different amounts of copies than the $250 million one that comes out of a big studio. So I think that&#8217;s an example of where the market is going, or [where] I think it should go at least.&#8221;&#13;\n<\/p>\n<p>&#13;<br \/>\nI find myself agreeing with Evergreen, in part because of how the film industry used to be. These days it&#8217;s all blockbusters that half the time don&#8217;t make their multi-hundred dollar budgets back, when there was once a time where you&#8217;d get mid-budget films that served a particular niche and existed for the sake of having a broader portfolio (and would sometimes find success in DVD sales if they didn&#8217;t in the box office, though that&#8217;s harder to replicate in the games industry). There&#8217;s a value in having niche, mid-budget games that appeal to a specific market that won&#8217;t force a studio to close just because they weren&#8217;t a number one bestseller. But what do I know! Surely the latest online gunslop will be a hit, just like the others.&#13;<br \/>\n&#13;<\/p>\n","protected":false},"excerpt":{"rendered":"&#13; Broadly speaking, it&#8217;s fine for something to exist as a niche. Whatever form of media a thing&hellip;\n","protected":false},"author":2,"featured_media":735478,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[59,86,56,54,55],"class_list":["post-735477","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-gb","tag-technology","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/735477","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=735477"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/735477\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/735478"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=735477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=735477"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=735477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}