{"id":736438,"date":"2026-08-13T07:36:13","date_gmt":"2026-08-13T07:36:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/736438\/"},"modified":"2026-08-13T07:36:13","modified_gmt":"2026-08-13T07:36:13","slug":"twitch-faces-backlash-over-amazon-using-content-to-train-ai","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/736438\/","title":{"rendered":"Twitch faces backlash over Amazon using content to train AI"},"content":{"rendered":"<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Twitch has been criticised by users after it emerged the popular streaming platform allowed their content to be used to train Amazon&#8217;s artificial intelligence (AI) models.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Amazon owns Twitch and a setting allowing the US tech giant to take data generated by creators and audiences to train AI is turned on by default.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Users can now opt out of that, Twitch said on Wednesday, but the announcement sparked a backlash with some users questioning why it was allowed in the first place.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Twitch&#8217;s chief product officer Mike Minton, said it&#8217;s &#8220;respecting&#8221; users by letting them opt out but on why data was collected by default, he admitted: &#8220;If it&#8217;s opt-in, nobody would opt-in. That&#8217;s the honest answer.&#8221;<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Users who remain opted in could have any of their channel content used for training, Minton said during a livestream, adding that the data collected will not be re-sold to other companies.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">On the same livestream, Mary Kish, head of community at Twitch, took viewers through a tutorial on how to disable generative AI training through a user&#8217;s channel settings.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Doing so will prevent Amazon from using streams, clips, images, chats and other channel content to train its generative AI models. <\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Data collection for AI training has become an industry standard, Kish said.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;We don&#8217;t expect you to be happy or excited about this. I don&#8217;t expect anyone to react to this favourably,&#8221; she added.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">The stream&#8217;s chat column was flooded with hundreds of comments from users criticising the move.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">One viewer wrote: &#8220;Nobody would opt in because nobody wants to feed AI with our creativity and content.&#8221;<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Another said Twitch had an &#8220;opportunity to set an industry standard&#8221; to push back against data collection for AI.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">It is not clear when Amazon began collecting Twitch users&#8217; data to train its AI models.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Minton said during the stream that he did not know if users&#8217; data had already been scraped for training, adding that he was unsure what Amazon &#8220;has done in terms of model training and what they&#8217;ve used and not used.&#8221;<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Amazon, which bought Twitch for nearly $1bn (\u00a3740m) in 2014, runs a host of AI services and has heavily invested in the its development as it seeks to compete with Google, Meta and other technology giants.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Amazon has been contacted for comment. <\/p>\n","protected":false},"excerpt":{"rendered":"Twitch has been criticised by users after it emerged the popular streaming platform allowed their content to be&hellip;\n","protected":false},"author":2,"featured_media":736439,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[554,733,4308,86,56,54,55],"class_list":["post-736438","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-technology","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/736438","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=736438"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/736438\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/736439"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=736438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=736438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=736438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}