{"id":737617,"date":"2026-08-14T09:34:08","date_gmt":"2026-08-14T09:34:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/737617\/"},"modified":"2026-08-14T09:34:08","modified_gmt":"2026-08-14T09:34:08","slug":"2k-unveils-ambitious-new-sports-studio-stuffed-with-ea-sports-fifa-talent","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/737617\/","title":{"rendered":"2K unveils \u2018ambitious\u2019 new sports studio stuffed with EA Sports FIFA talent"},"content":{"rendered":"<p>2K has announced an \u201cambitious\u201d new sports studio led by EA Sports FIFA veterans, which it says is building its \u201cnext blockbuster sports franchise\u201d.<\/p>\n<p>Small Axe Studio is a triple-A development studio formed from <a class=\"link-relationship\" title=\"Companies &gt; 2K Games [578 articles]\" href=\"https:\/\/www.videogameschronicle.com\/companies\/take-two-interactive\/2k-games\/\" rel=\"nofollow noopener\" target=\"_blank\">2K<\/a>\u2019s exploratory Sports Lab project, which was established back in 2023, it said in an announcement.<\/p>\n<p>Notably, the new developer is based in Vancouver, where <a class=\"link-relationship\" title=\"Companies &gt; Electronic Arts [1,916 articles]\" href=\"https:\/\/www.videogameschronicle.com\/companies\/electronic-arts\/\" rel=\"nofollow noopener\" target=\"_blank\">EA<\/a> makes its FC games (previously \u2018FIFA\u2019), and is full of former <a class=\"link-relationship\" title=\"Companies &gt; EA Sports [443 articles]\" href=\"https:\/\/www.videogameschronicle.com\/companies\/electronic-arts\/ea-sports\/\" rel=\"nofollow noopener\" target=\"_blank\">EA Sports<\/a> veterans.<\/p>\n<p>The studio is led by executive producer Aaron McHardy, who previously held the same role for EA Sports\u2019 FIFA team for over 15 years until 2021. Small Axe\u2019s design head is another EA veteran, Gary Peterson, who worked on FIFA titles spanning back to FIFA 06.<\/p>\n<p>Other 20-year EA Sports veterans at Small Axe include head of operations Tom Pan, engineering lead Mike Thompson, and technical art director John Cruz.<\/p>\n<p>According to an announcement, 2K wants Small Axe to use its experience to \u201credefine the future of sports video games.\u201d<\/p>\n<p>Although no specific sport is mentioned in the announcement, potentially of note is that the studio\u2019s logo takes the form of a football club-style badge on a sports shirt.<\/p>\n<p>In <a target=\"_blank\" rel=\"noopener nofollow\" class=\"link-external\" href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7493689908440498176\/\">a LinkedIn post,<\/a> exec producer McHardy said, \u201cthis studio exists to take on the industry\u2019s boldest challenges, and our name reflects that: with vision, hunger, and focus, a small axe can take down a big tree.\u201d<\/p>\n<p>In 2023,\u00a0<a class=\"link-internal\" href=\"https:\/\/www.videogameschronicle.com\/news\/electronic-arts-confirms-fifa-split-and-plans-to-launch-ea-sports-fc-series\/\" rel=\"nofollow noopener\" target=\"_blank\">FIFA split from FIFA, its partner of nearly 30 years<\/a>, with\u00a0<a class=\"link-relationship\" title=\"Games &gt; FIFA 23 [151 articles]\" href=\"https:\/\/www.videogameschronicle.com\/games\/fifa-23\/\" rel=\"nofollow noopener\" target=\"_blank\">FIFA 23<\/a>\u00a0being the last\u00a0EA Sports\u00a0game to feature the FIFA branding, before it was renamed to EA Sports FC.<\/p>\n<p>FIFA has long been on record that it intends to keep working on its own games, and in recent years it\u2019s partnered on mobile titles and collaborations with Football Manager, but so far no triple-A console release.<\/p>\n<p>Commenting on if it would be interested in taking on the FIFA license, considering its own strong history of sports games with the <a class=\"link-relationship\" title=\"Companies &gt; 2K Sports [196 articles]\" href=\"https:\/\/www.videogameschronicle.com\/companies\/take-two-interactive\/2k-games\/2k-sports\/\" rel=\"nofollow noopener\" target=\"_blank\">2K Sports<\/a> brand, <a class=\"link-internal\" href=\"https:\/\/www.videogameschronicle.com\/news\/2k-sports-remains-coy-on-if-it-would-be-interested-in-poaching-fifa-from-ea\/\" rel=\"nofollow noopener\" target=\"_blank\">2K boss Strauss Zelnick remained coy<\/a>, when asked about the situation back in 2021.<\/p>\n<p><a class=\"link-relationship\" title=\"Companies &gt; Take-Two Interactive [1,016 articles]\" href=\"https:\/\/www.videogameschronicle.com\/companies\/take-two-interactive\/\" rel=\"nofollow noopener\" target=\"_blank\">Take-Two<\/a> and EA have often competed for major sporting rights such as the PGA Tour and NFL.<\/p>\n","protected":false},"excerpt":{"rendered":"2K has announced an \u201cambitious\u201d new sports studio led by EA Sports FIFA veterans, which it says is&hellip;\n","protected":false},"author":2,"featured_media":737618,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[59,86,56,54,55],"class_list":["post-737617","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-gb","tag-technology","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/737617","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=737617"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/737617\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/737618"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=737617"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=737617"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=737617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}