{"id":738482,"date":"2026-08-15T04:48:16","date_gmt":"2026-08-15T04:48:16","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/738482\/"},"modified":"2026-08-15T04:48:16","modified_gmt":"2026-08-15T04:48:16","slug":"10-books-that-take-you-inside-the-ideas-and-people-shaping-indian-business","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/738482\/","title":{"rendered":"10 books that take you inside the ideas and people shaping Indian business"},"content":{"rendered":"<p>The Founder Manual is a brutally honest guide to the chaotic, lonely, unstructured and difficult reality of building a start-up in India. Drawing from over 100 hours of conversations with India\u2019s most exciting founders and a decade of investing in more than 200 start-ups, Utsav Somani explores the self-doubt, pivots, hiring struggles, broken prototypes, regulatory shocks and emotional weight behind building something from nothing. The book covers how founders at Shiprocket, Noise, Rentomojo and Dr. Vaidya\u2019s validated ideas; how companies like Ultrahuman, AppsForBharat, Blue Tokai, GoKwik and Hunch navigated early chaos; how Pixxel, TBO Tek and InsuranceDekho build for \u201cinfinite Indias\u201d; how CoinDCX survived the 2018 RBI crypto ban; and how founders can hire, scale, build resilient teams, avoid entrepreneurial mental traps and create companies that last.<\/p>\n","protected":false},"excerpt":{"rendered":"The Founder Manual is a brutally honest guide to the chaotic, lonely, unstructured and difficult reality of building&hellip;\n","protected":false},"author":2,"featured_media":738483,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[244221,244222,244215,244216,244223,244219,84,4203,244224,244217,244220,244218,56,54,55],"class_list":["post-738482","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entrepreneurship","tag-a-ceos-brew-sanjiv-mehta-unilever-hul-leadership","tag-before-you-start-up-pankaj-goyal-entrepreneur-preparation","tag-best-indian-business-books-2026-reading-list","tag-books-on-indian-entrepreneurship-and-startups","tag-building-indias-upstarts-bootstrapped-entrepreneurship","tag-buildit-building-blinkit-albinder-singh-dhindsa","tag-business","tag-entrepreneurship","tag-itihaas-sridhar-rammurthy-bharatiya-leadership-model","tag-the-economy-is-personal-nupur-pavan-bang-anisha-sircar","tag-the-founder-manual-utsav-somani-indian-founders","tag-the-ratan-tata-way-biography-tata-group","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/738482","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=738482"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/738482\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/738483"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=738482"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=738482"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=738482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}