{"id":739443,"date":"2026-08-16T03:08:10","date_gmt":"2026-08-16T03:08:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/739443\/"},"modified":"2026-08-16T03:08:10","modified_gmt":"2026-08-16T03:08:10","slug":"sabers-ai-rideshare-stimulator-controversy-almost-closes-on-high-note-with-ceo-apology-then-he-calls-portal-scribe-who-mocked-him-an-unsuccessful-writer","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/739443\/","title":{"rendered":"Saber&#8217;s AI Rideshare Stimulator controversy almost closes on high note with CEO apology, then he calls Portal scribe who mocked him an &#8216;unsuccessful writer&#8217;"},"content":{"rendered":"<p id=\"elk-bbd0aaea-98f7-11f1-9f66-09f9c23c1ae0\">The Rideshare Stimulator AI fiasco almost, but not quite came to a close today when writer Stella Sacco shared that <a data-analytics-id=\"inline-link\" href=\"https:\/\/bsky.app\/profile\/antlervel.vet\/post\/3mt57o6to6s2o\" target=\"_blank\" data-url=\"https:\/\/bsky.app\/profile\/antlervel.vet\/post\/3mt57o6to6s2o\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\" data-article-category=\"gaming-industry\" data-mrf-recirculation=\"inline-link\" rel=\"nofollow noopener\">she had received a private message<\/a> from Saber Interactive CEO Matthew Karch, who apologized for his hurtful comments to the press regarding her employment and capabilities.<\/p>\n<p>In a separate post on LinkedIn, Karch reflected on the controversy and seemingly alluded to his personal contact with Sacco. But he also couldn&#8217;t resist taking a swipe at Portal writer Chet Faliszek, who has publicly criticized Karch for his actions\u2014most notably in the form of a <a data-analytics-id=\"inline-link\" href=\"https:\/\/youtu.be\/PTc7Vhs0SwY?si=cE2yvWef8JJZdNPg\" target=\"_blank\" data-url=\"https:\/\/youtu.be\/PTc7Vhs0SwY?si=cE2yvWef8JJZdNPg\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\" data-article-category=\"gaming-industry\" data-mrf-recirculation=\"inline-link\" rel=\"nofollow noopener\">26-minute vlog<\/a> on YouTube.<\/p>\n<p><a id=\"elk-seasonal\"\/><\/p>\n<p id=\"elk-bbd0aaea-98f7-11f1-9f66-09f9c23c1ae0-2\">The briefest of recaps if you haven&#8217;t been paying attention (bless you):<\/p>\n<p>Latest Videos FromPC Gamer<\/p>\n<p>Saber Interactive releases a trailer for Rideshare Stimulator, a mundane job sim where you play a cabbie.Writer Stella Sacco claims to have worked on the game before getting fired, her workload then taken over by an LLM.<a href=\"https:\/\/www.pcgamer.com\/software\/ai\/saber-interactive-denies-replacing-writer-with-chatgpt-on-its-new-driving-game-but-says-it-will-use-ai-as-the-number-of-passengers-in-the-game-is-infinite\/\" target=\"_blank\" data-url=\"https:\/\/www.pcgamer.com\/software\/ai\/saber-interactive-denies-replacing-writer-with-chatgpt-on-its-new-driving-game-but-says-it-will-use-ai-as-the-number-of-passengers-in-the-game-is-infinite\/\" data-hl-processed=\"none\" data-article-category=\"gaming-industry\" data-before-rewrite-localise=\"https:\/\/www.pcgamer.com\/software\/ai\/saber-interactive-denies-replacing-writer-with-chatgpt-on-its-new-driving-game-but-says-it-will-use-ai-as-the-number-of-passengers-in-the-game-is-infinite\/\" rel=\"nofollow noopener\">Saber&#8217;s official statement on the matter<\/a> admitted to AI use in Rideshare Stimulator, but denied that any writers were replaced wholesale by AI tools.Saber CEO Matt Karch <a href=\"https:\/\/www.pcgamer.com\/gaming-industry\/game-development\/saber-ceo-scorns-writer-who-says-she-was-fired-in-favor-of-ai-with-confusing-combative-statement\/\" data-url=\"https:\/\/www.pcgamer.com\/gaming-industry\/game-development\/saber-ceo-scorns-writer-who-says-she-was-fired-in-favor-of-ai-with-confusing-combative-statement\/\" data-hl-processed=\"none\" data-article-category=\"gaming-industry\" data-before-rewrite-localise=\"https:\/\/www.pcgamer.com\/gaming-industry\/game-development\/saber-ceo-scorns-writer-who-says-she-was-fired-in-favor-of-ai-with-confusing-combative-statement\/\" rel=\"nofollow noopener\" target=\"_blank\">supplied his own statement<\/a> to <a href=\"https:\/\/thisweekinvideogames.com\/\" target=\"_blank\" data-url=\"https:\/\/thisweekinvideogames.com\/\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\" data-article-category=\"gaming-industry\" rel=\"nofollow noopener\">This Week in Video Games<\/a>, belittling Sacco&#8217;s competency, asserting that she was not replaced by an LLM, but also that &#8220;I would frankly in retrospect have been happy to replace her with AI.&#8221;<\/p>\n<p id=\"elk-4e8118de-98f8-11f1-baf8-3f94435f62ce\">Today, Sacco shared a post to Bluesky saying she had been messaged by Karch, and that &#8220;he apologized unreservedly for the way he spoke about me in the press.&#8221; While Sacco noted that she and Karch remained opposed in their personal stances on the use of AI, she concluded that, &#8220;Apologies are simply in too short supply these days to spurn one when it&#8217;s offered.&#8221;<\/p>\n<p>Great. Awesome. That&#8217;d have been a wonderful place to end things. But Karch also shared his own further statement on the matter to <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7494353074019323904\/\" target=\"_blank\" data-url=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7494353074019323904\/\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\" data-article-category=\"gaming-industry\" data-mrf-recirculation=\"inline-link\" rel=\"nofollow noopener\">LinkedIn<\/a>. Karch did not mention Sacco by name, but mostly reflected on his experience, particularly the negative consequences of responding to a feeling of personal insult with a public statement. Karch also noted that he is sticking to his guns when it comes to deploying generative AI in games.<\/p>\n<p>            You may like<\/p>\n<p>How not to respond to the press &#8211; Saber Interactive &#8211; YouTube<br \/>\n<img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/08\/1786849690_961_maxresdefault.jpg\" alt=\"How not to respond to the press - Saber Interactive - YouTube\" data-aspect-ratio=\"16\/9\" loading=\"lazy\"\/><\/p>\n<p><a class=\"watch-on-youtube-PTc7Vhs0SwY\" href=\"https:\/\/youtu.be\/PTc7Vhs0SwY\" target=\"_blank\" data-url=\"https:\/\/youtu.be\/PTc7Vhs0SwY\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\" data-article-category=\"gaming-industry\" rel=\"nofollow noopener\">Watch On <\/a><\/p>\n<p id=\"elk-4e8119d8-98f8-11f1-ba4d-ad45536b5f4a\">&#8220;Resolve issues human-to-human,&#8221; Karch wrote, seemingly alluding to the apology Sacco received from him. &#8220;Escalating disputes through media channels or public statements rarely solves anything. Real resolution happens through direct, personal connection. If you cross a line, own it directly with the person involved.&#8221;<\/p>\n<p>But Karch&#8217;s fourth paragraph in the post threw us for a loop. &#8220;The digital ecosystem thrives on outrage and surface-level takes,&#8221; Karch wrote. &#8220;Case in point: a 26-minute video essay from an unsuccessful writer dedicated entirely to analyzing a single sarcastic quote of mine and pretending he knew exactly who I am\u2014which somehow concluded with personal remarks about my physical anatomy and encouragement to accost me.<\/p>\n<p class=\"newsletter-form__strapline\">Keep up to date with the most important stories and the best deals, as picked by the PC Gamer team.<\/p>\n<p>&#8220;When &#8216;industry analysis&#8217; devolves into personal insults and threats, it says far more about the creator than it does about the subject. Relying on outrage algorithms for industry insights is a trap.&#8221;<\/p>\n<p>PC Gamer&#8217;s top news hound, Andy Chalk, clocked that this could only be referring to an August 14 video shared by Chet Faliszek, a veteran writer whose credits include Portal, Left 4 Dead, and the Half-Life Episodes. The video in question, &#8220;<a data-analytics-id=\"inline-link\" href=\"https:\/\/youtu.be\/PTc7Vhs0SwY?si=cE2yvWef8JJZdNPg\" target=\"_blank\" data-url=\"https:\/\/youtu.be\/PTc7Vhs0SwY?si=cE2yvWef8JJZdNPg\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\" data-article-category=\"gaming-industry\" data-mrf-recirculation=\"inline-link\" rel=\"nofollow noopener\">Who is the CEO of Saber Interactive?<\/a>&#8221; is 26 minutes and 13 seconds long, and Faliszek repeatedly states that Karch&#8217;s behavior is compensating for something. Faliszek also says to viewers that, if they encountered Karch at an industry event, they should &#8220;make fun of him.&#8221;<\/p>\n<p>To be fair to Karch: Faliszek does repeatedly mock and insult him over the course of the video, going so far as to extrapolate that he has a domineering character, and that his actions are, at least in part, meant to discipline and control employees at Saber. I can see a certain tit-for-tat fairness to getting back at the person who said that.<\/p>\n<p>But also: Faliszek&#8217;s primary argument in the video is that, separate from Karch&#8217;s personal character or the ethics of Sacco&#8217;s original treatment, Karch&#8217;s statement to This Week in Video Games was a completely avoidable PR and marketing catastrophe that worsened the controversy.<\/p>\n<p>Karch&#8217;s own conclusion in the same LinkedIn post where he took a jab at Faliszek was that he should have not said anything and left it to the communication team. At the time of writing, Faliszek&#8217;s video is coming up on 4,000 views\u2060\u2014small potatoes.<\/p>\n<p>Karch ignored Faliszek&#8217;s and his own advice and escalated again\u2060\u2014right as things were calming down\u2060\u2014by providing so much identifying information about Faliszek&#8217;s video. He effectively expanded the story to &#8220;Saber CEO vs. Portal writer&#8221; in a way I am now professionally obligated to make note of.<\/p>\n<p><a id=\"elk-collectionwidget-6f97f746087b944d0ceed4a41014b50d\"\/><a id=\"elk-4e811ad2-98f8-11f1-9e0e-dbdd4ce5c67a\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"The Rideshare Stimulator AI fiasco almost, but not quite came to a close today when writer Stella Sacco&hellip;\n","protected":false},"author":2,"featured_media":739444,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[554,733,4308,86,56,54,55],"class_list":["post-739443","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-technology","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/739443","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=739443"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/739443\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/739444"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=739443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=739443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=739443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}