“It started as a lockdown hobby when I was pregnant, I was craving sugar. I started baking, posting photos on Facebook and people were just going mad for it.”<\/p>\n
Abi Smith started out as a home baker during the pandemic, delivering cakes to people’s doorsteps fully masked up and wearing protective gloves.<\/p>\n
Now, she has transformed her pregnancy craving and lockdown baking into her own business, and has taken it a step further by opening a stall at Oswestry Market.<\/p>\n
Called Bake Baby, Smith sells cakes and desserts like “school cake”, cornflake tarts and deep filled cookie pies, as well as food prep bowls – a part of the business she calls Buff Box Meal Prep.<\/p>\n
However, it was not a straightforward route, as Smith took a break from the business after lockdown and returned to her job at Costa Coffee, due to the precarity of the work.<\/p>\n
“When you’re just a home baker it’s not the most secure job, because one week you’ll get loads of orders and the next week you won’t get any,” she told BBC Radio Shropshire.<\/p>\n
“So when you have kids – I’ve got two now – you just want that security.”<\/p>\n
But Smith returned to Bake Baby and is now celebrating moving into Oswestry Market, a place she said she’d always wanted have a spot at.<\/p>\n
“I’d say most business owners’ dream is to have a premises and I just feel like businesses don’t get enough help for that, with business rates, all the bills,” she said.<\/p>\n
“You have to make sure you’re getting that custom in and I just feel unless you’re viral on social media you’re not gonna get that custom in forever.”<\/p>\n
She has transformed the formerly grey stall by “jazzing” it up, by including lots of the colour pink.<\/p>\n","protected":false},"excerpt":{"rendered":"“It started as a lockdown hobby when I was pregnant, I was craving sugar. I started baking, posting…\n","protected":false},"author":2,"featured_media":742806,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[59,86,56,54,55],"class_list":["post-742805","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-gb","tag-technology","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/742805","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=742805"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/742805\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/742806"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=742805"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=742805"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=742805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}