rob_j_a_brown@hotmail.com<\/a>)\u00a0
\nAdvertising deadline: 9 October 2026
\nSubmissions deadline: 2 October 2026<\/p>\nFrom water to coffee and snack bars to porridge pots, it seems like protein is in everything these days. But as shoppers become more discerning about the nutritional quality of their food, will protein\u2019s stock continue to rise?<\/p>\n
Protein\u2019s origin story: Where it came from<\/p>\n
\u2022\u00a0When did people start caring about eating more protein?<\/p>\n
\u2022\u00a0What role did diet culture play in protein\u2019s rise?<\/p>\n
\u2022\u00a0What did the first food & drink products with added protein look like?<\/p>\n
\u2022\u00a0What were the initial barriers for consumers?<\/p>\n
Going mainstream: Beyond the gym<\/p>\n
\u2022\u00a0What is the difference between sports nutrition protein products and ones for mainstream consumers?<\/p>\n
\u2022\u00a0Which sports nutrition brands have pivoted to capture a mainstream consumer?<\/p>\n
\u2022\u00a0How did they adapt their marketing and innovation strategies?<\/p>\n
Protein needs: Dietary requirements<\/p>\n
\u2022\u00a0Why is protein important?<\/p>\n
\u2022\u00a0How much of it do normal adults need compared to bodybuilders?<\/p>\n
\u2022\u00a0Which consumers are at risk of deficiency?<\/p>\n
Popular categories: Making gains<\/p>\n
\u2022\u00a0Which categories are bringing in additional cash with added protein lines?<\/p>\n
\u2022\u00a0Why are shoppers looking for protein in these areas?<\/p>\n
\u2022\u00a0Where is there a gap for added protein innovation?<\/p>\n
Supermarkets: Ranging and merchandising<\/p>\n
\u2022\u00a0Which retailers are doing protein best?<\/p>\n
\u2022\u00a0Which are prioritising protein in own label innovation?<\/p>\n
\u2022\u00a0How are shoppers responding?<\/p>\n
UPF concerns: Natural versus processed<\/p>\n
\u2022\u00a0How are UPF concerns changing shoppers\u2019 protein-buying habits?<\/p>\n
\u2022\u00a0How are protein shakes and bars faring?<\/p>\n
\u2022\u00a0Is there an opportunity for less processed foods to shout about their protein content?<\/p>\n
GLP-1 users: Specialised nutrition<\/p>\n
\u2022\u00a0How important are GLP-1 users for the future of protein?<\/p>\n
\u2022\u00a0Which products in particular stand to benefit from increased uptake of weightloss drugs?<\/p>\n
\u2022\u00a0Are brands allowed to explicitly market their products for GLP-1 users?<\/p>\n
Creatine: The benefits<\/p>\n
\u2022\u00a0What is creatine and what does it do in the body?<\/p>\n
\u2022\u00a0Why is it cropping up in protein products?<\/p>\n
\u2022\u00a0Can we expect it to go as mainstream as protein?<\/p>\n
Brand spotlights: We will profile three brands making an impact in the category. They must provide strong hi res images.<\/p>\n
Innovations: We will profile five new products or ranges. We need launch date, rsp, and a hi-res picture of each.<\/p>\n
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