{"id":744108,"date":"2026-08-20T14:08:08","date_gmt":"2026-08-20T14:08:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/744108\/"},"modified":"2026-08-20T14:08:08","modified_gmt":"2026-08-20T14:08:08","slug":"danone-e1bn-takeover-of-tring-based-huel-approved-by-watchdog","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/744108\/","title":{"rendered":"Danone \u20ac1bn takeover of Tring based Huel approved by watchdog"},"content":{"rendered":"<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Danone agreed to buy Huel in March.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">The company owns a portfolio of products in the UK, including baby milk brands Aptamil and Cow &amp; Gate, yoghurt brands Activia and Actimel, and water brands Evian and Volvic.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">The Huel brand has seen rapid growth over the years, expanding its range to include ready meals, nutrition bars, and health drinks, all of which are plant-based.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Dragons&#8217; Den star and podcaster Steven Bartlett was previously a director of the nutrition brand. <\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">The company has <a href=\"https:\/\/www.bbc.co.uk\/news\/articles\/cly4wvlg14ko\" class=\"ssrcss-1e0jzsh-InlineLink e1kn3p7n0\" rel=\"nofollow noopener\" target=\"_blank\">previously got into hot water with the UK advertising watchdog<\/a>, which has banned some of its adverts for making &#8220;misleading&#8221; claims.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Danone said the company welcomed the CMAs approval of the proposed acquisition, which marked an important milestone.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">A spokesperson said:  With our mission to bring health through food to as many people as possible, and our long-standing heritage in functional nutrition, Huel&#8217;s expertise in complete nutrition is set to be a strong complement to our portfolio. &#8220;The transaction remains subject to final completion.&#8221;<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Do you have a story suggestion for Beds, Herts or Bucks? Contact us below.<\/p>\n","protected":false},"excerpt":{"rendered":"Danone agreed to buy Huel in March. The company owns a portfolio of products in the UK, including&hellip;\n","protected":false},"author":2,"featured_media":744109,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[84,59,56,54,55],"class_list":["post-744108","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-business","tag-gb","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/744108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=744108"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/744108\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/744109"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=744108"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=744108"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=744108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}