{"id":744780,"date":"2026-08-21T05:08:12","date_gmt":"2026-08-21T05:08:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/744780\/"},"modified":"2026-08-21T05:08:12","modified_gmt":"2026-08-21T05:08:12","slug":"we-dont-need-to-aggressively-sell-the-console-sony-ceo-says-timing-of-memory-crisis-is-lucky-for-ps5","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/744780\/","title":{"rendered":"‘We Don’t Need to Aggressively Sell the Console’: Sony CEO Says Timing of Memory Crisis Is ‘Lucky’ for PS5"},"content":{"rendered":"

\"'We<\/a> Image: Push Square<\/p>\n

Sony CEO Hiroki Totoki has implied the ongoing memory crisis affecting the entire hardware industry has come at a fortuitous time for the PS5.<\/p>\n

Interviewed by the Wall Street Journal<\/a> about the Japanese giant\u2019s transition from electronics to entertainment, he was asked whether spiralling component prices had come at the right time for the PS5 considering it\u2019s already sold over 95 million units<\/a>.<\/p>\n

The executive said:<\/p>\n

\u201cIt is lucky. We\u2019re at the latter half of the lifecycle for the console, which means we don\u2019t need to aggressively sell the console today. Rather than that, we\u2019re focusing on the current user base. And already PS Plus has more than 125 million monthly active users today and how to monetise those users is quite important for us.\u201d<\/p>\n

While this is a direct quote from what Totoki said in the interview, I think he actually made a mistake here.<\/p>\n

While it\u2019s true that PlayStation had 125 million MAU as of 30th June<\/a>, it\u2019s highly unlikely these are all PS Plus<\/a> subscribers.<\/p>\n

In fact, Sony doesn\u2019t disclose that number publicly, although when it did it tended to hover around 40-50 million members.<\/p>\n

However, his comments are broadly consistent with what the company\u2019s been saying for quite some time: it wants to wring its existing fanbase dry.<\/p>\n<\/p>\n

While this probably is a sound strategy during this period of turbulence, the platform holder needs to work much harder to ensure its customers are satisfied. (These past few months have been the most tumultuous I can remember since the PS3.)<\/p>\n

And moreover, the timing of the memory crisis may be lucky for the PS5, but it all spells disaster for the PS6<\/a>, which may not have a release date but is going to have to come out at some point in the relatively near future.<\/p>\n

Totoki\u2019s never going to show any concern in a carefully media trained interview like this, but I\u2019m sure it\u2019s not all sunshine and rainbows behind-the-scenes.<\/p>\n

[source youtube.com<\/a>]<\/p>\n

\tSee Also<\/p>\n

\"Sammy<\/p>\n

As the Editor of Push Square, Sammy has over 15 years of experience analysing the world of PlayStation, from PS3 through PS5 and everything in between. He\u2019s an expert on PS Studios and industry matters, as well as sports games and simulators. He also enjoys RPGs when he has the time to dedicate to them, and is a bit of a gacha whale.<\/p>\n","protected":false},"excerpt":{"rendered":"Image: Push Square Sony CEO Hiroki Totoki has implied the ongoing memory crisis affecting the entire hardware industry…\n","protected":false},"author":2,"featured_media":744781,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[59,873,112,3965,622,86,56,54,55],"class_list":["post-744780","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-gb","tag-hardware","tag-ps5","tag-sales","tag-sony","tag-technology","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/744780","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=744780"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/744780\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/744781"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=744780"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=744780"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=744780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}