{"id":74822,"date":"2025-08-18T06:09:08","date_gmt":"2025-08-18T06:09:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/74822\/"},"modified":"2025-08-18T06:09:08","modified_gmt":"2025-08-18T06:09:08","slug":"as-the-only-way-is-essex-turns-15-what-made-it-so-successful-2","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/74822\/","title":{"rendered":"As The Only Way is Essex turns 15, what made it so successful?"},"content":{"rendered":"<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">TV critic Emma Bullimore says Towie paved the way in the &#8220;constructed reality&#8221; genre on British television, building on the success of The Hills, a reality show set in Los Angeles that aired its final episode earlier in 2010.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;It was a confusing concept,&#8221; she says.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;These were real people, living real lives and conducting genuine relationships, but the directors of the show would give ideas for &#8216;scenes&#8217;, or steer the contributors in particular directions to create drama.&#8221;<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Bullimore recalls going to the press launch for the first series at a cocktail bar with loud music, a far cry from most premieres held in a theatre or screening room.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;There was a real buzz and a feeling that this show would change the TV landscape, which indeed it did.&#8221;<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">She puts its success down to the show&#8217;s portrayal of Essex stereotypes &#8211; full of glitzy outfits, fake tans and big hair &#8211; a method which &#8220;inspired countless copycat versions set in different parts of the UK&#8221; like Made in Chelsea and Geordie Shore.<\/p>\n","protected":false},"excerpt":{"rendered":"TV critic Emma Bullimore says Towie paved the way in the &#8220;constructed reality&#8221; genre on British television, building&hellip;\n","protected":false},"author":2,"featured_media":74823,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[96,391,56,54,55],"class_list":["post-74822","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tv","tag-entertainment","tag-tv","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/74822","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=74822"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/74822\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/74823"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=74822"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=74822"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=74822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}