{"id":751773,"date":"2026-08-27T20:44:15","date_gmt":"2026-08-27T20:44:15","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/751773\/"},"modified":"2026-08-27T20:44:15","modified_gmt":"2026-08-27T20:44:15","slug":"callaway-cuts-ties-with-good-good-golf-over-ad-depicting-violence-against-woman-golf","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/751773\/","title":{"rendered":"Callaway cuts ties with Good Good Golf over ad depicting violence against woman | Golf"},"content":{"rendered":"

Callaway has ended its relationship with Good Good Golf<\/a> amid mounting fallout from an advert that many believe made light of violence against women.<\/p>\n

The golf equipment manufacturer announced the decision on Thursday, cutting ties with one of the world\u2019s most popular YouTube sports channels effective immediately. Callaway also said it would donate $1m to organizations working to prevent violence against women and support survivors of domestic violence.<\/p>\n

Good Good Golf co-founder Garrett Clark apologized in a video on Wednesday night, saying he hopes \u201cwe can move on\u201d amid continued fallout from an advert that many believe made light of violence against women.<\/p>\n

The video, \u2060posted on 21 August, was meant to promote a driver it had produced alongside golf brand Callaway. It showed Clark shoving<\/a> Good Good personality Alexis Miestowski to the ground as she went to pull the Callaway club out of his bag. Clark then said, \u201cDo not touch my new driver,\u201d while \u2060standing over her.<\/p>\n

Good Good is one of the world\u2019s most popular YouTube sports channels and has been credited with bringing golf to a younger audience.<\/p>\n

The ad drew \u2060immediate backlash with claims \u200bit depicted violence against women, and Good Good quickly removed it from social media. The company issued an apology on Saturday, and Clark added a personal apology in a video posted to his social media Wednesday night.<\/p>\n

Callaway, which had reposted the ad to its own social media accounts, acknowledged on Thursday that its internal review process had not been comprehensive enough and said it had taken \u201cappropriate internal corrective actions\u201d and strengthened its approval process.<\/p>\n

\u201cOver the past several days, we have listened and reflected deeply on the hurt and disappointment caused by the video we reposted,\u201d Callaway said in a statement. \u201cWe heard from individuals who shared personal experiences related to violence against women, and their stories were powerful reminders that this issue touches the lives of far too many people.<\/p>\n

\u201cUnequivocally, violence against women is unacceptable and should never be trivialized, normalized, or used as entertainment.\u201d<\/p>\n

\u201cI personally want \u2060to apologize for playing a role in the skit, in this ad, at the magnitude that I did,\u201d Clark said. \u201cAnd then on Good Good\u2019s behalf and on Good Good marketing team\u2019s behalf, I wanted to say an apology as well \u2060because this is not at all what we stand for, the way that this ad was received is not how Good Good is, and it\u2019s not \u200bwhat we stand for, once again.<\/p>\n

\u201cI want everyone to know that \u200cI do not support [domestic violence] abuse or any \u200cof that of any kind.\u201c<\/p>\n

The fallout from the ad has been swift and could continue to reverberate throughout the golf industry.<\/p>\n

Golf Channel postponed the \u200cpremiere of the reality show Big Break x Good Good by a week after a sponsor requested that its branding be removed. Dick\u2019s Sporting Goods and Golf Galaxy are among the retailers to have pulled Good Good merchandise from their in-store shelves and online.<\/p>\n

Good Good is also the title sponsor of a PGA Tour<\/a> event scheduled for November in Austin, Texas. Tour commissioner Brian Rolapp was asked ahead of this week\u2019s Tour Championship whether the controversy could affect that sponsorship.<\/p>\n

\u201cIt\u2019s a bit of a fluid situation,\u201d he said. \u201cWe\u2019ll continue to monitor the situation and see how it develops.\u201c<\/p>\n

The \u200ccompany\u2019s statement on Saturday read: \u201cWe posted a video to our channels that ultimately depicted actions that are not aligned with our values as a brand. We have since taken that content down, and sincerely apologize. Good Good has always stood for \u200bmaking the game of golf more inclusive to all, and we will continue to ensure that is our mission moving forward.\u201c<\/p>\n

Asked if the apology was sufficient, Rolapp said, \u201cI think initially, no. I think what we saw was concerning, is clearly not aligned with PGA Tour values. We take it very seriously. I think their initial response was disappointing. It was a bit defensive and late.\u201c<\/p>\n

Good Good CEO Matt Kendrick spoke with the Wall Street Journal on Monday.<\/p>\n

\u201cWe fully own that \u2060we did make a mistake. … As the CEO of the company, the buck stops with me and we \u200bshould have had better processes in place,\u201d Kendrick said, \u200bnoting the ad was supposed to be a spoof \u200bof the horror movie Obsession<\/a>.<\/p>\n

In his Wednesday video of more than eight minutes, Clark outlined how the ad was \u200bproduced, sharing behind-the-scenes footage showing that \u200che did not strike Miestowski, who played golf at Indiana University \u200band contributes to Good Good\u2019s women-focused YouTube channel.<\/p>\n

Clark added that he was \u201ccringing\u201d once he saw the ad, and condemned those who have sent negative messages to Miestowski on social media.<\/p>\n

\u201cGood Good messed up by promoting a very poor-taste ad, but hopefully you guys can forgive Good Good as well as myself for being a part of it,\u201d Clark said. \u201cHopefully we can move on and grow the women\u2019s side of golf, because that is one of our huge, huge \u200cgoals.\u201d<\/p>\n

Callaway said ending the partnership and making the $1m donation did not absolve the company of its own role in the controversy.<\/p>\n

\u201cThese actions do not undo the harm caused or excuse our role in it,\u201d the company said. \u201cWe sincerely apologize to everyone who was hurt, disappointed, or offended by this incident.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Callaway has ended its relationship with Good Good Golf amid mounting fallout from an advert that many believe…\n","protected":false},"author":2,"featured_media":751774,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[5904,101,56,54,55],"class_list":["post-751773","post","type-post","status-publish","format-standard","has-post-thumbnail","category-golf","tag-golf","tag-sports","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/751773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=751773"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/751773\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/751774"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=751773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=751773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=751773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}