{"id":751973,"date":"2026-08-28T01:02:31","date_gmt":"2026-08-28T01:02:31","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/751973\/"},"modified":"2026-08-28T01:02:31","modified_gmt":"2026-08-28T01:02:31","slug":"the-new-zealand-childrens-food-brand-that-is-changing-the-way-aussie-parents-think-about-daily-food-intake","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/751973\/","title":{"rendered":"The New Zealand children\u2019s food brand that is changing the way Aussie parents think about daily food intake"},"content":{"rendered":"

When we think of feeding our little ones during their early years, some parents can be drawn to making their own purees and soft foods to avoid the hidden nasties<\/a> that come with many store-bought brands.<\/p>\n

This is where New Zealand\u2019s fastest growing baby and kids food brand, Odi,<\/a> is changing the way Aussie parents think of meal times.<\/p>\n

Recently landing on Australian shores,<\/a> the children\u2019s food brand brings a different approach to convenient options for busy parents.<\/p>\n

Know the news with the 7NEWS app: Download today Arrow<\/a><\/p>\n

Because we know that parents would much rather be spending quality time with their kids<\/a> then spending it in the kitchen.<\/p>\n

\"DeliveredDelivered straight to your door. Credit: Odi<\/p>\n

Shifting the focus toward a nutrient dense ingredient list,<\/a> Odi is changing how our youngest are getting their daily food intake.<\/p>\n

Many of Odi\u2019s competitors are filled with sugar and focus primarily on masking nutrients<\/a> with sweetness.<\/p>\n

By creating a healthier alternative to convenient baby food<\/a>, Odi isn\u2019t telling parents to ditch the grab and go style food pouches entirely.<\/p>\n

They are just asking those with busier lifestyles to stop and take a second to investigate what is actually inside the pouch.<\/a><\/p>\n

It was founded by clinical nutritionist, nurse and mum-of-four Gina Urlich, after she began questioning whether foods marketed specifically for babies and children were delivering<\/a> the nutrition parents assumed they were.\u201cParents should be able to pick up a product made for their baby or child and trust that it has been formulated around what growing bodies actually need,\u201d Gina said.\u201cBut \u2018healthy\u2019 doesn\u2019t necessarily mean nutritionally balanced. A product can be organic, natural or made predominantly from fruit and still not provide meaningful amounts of nutrients such as iron, protein, iodine or omega-3.\u201d<\/p>\n

Research conducted by the Australian government indicates that commercial infant food is a major contributor of children\u2019s daily sugar intake<\/a> and their diets.<\/p>\n

The national infant-feeding guidelines recommend first foods be iron-rich and with some pouches and purees containing the equivalent of five teaspoons of sugar,<\/a> I\u2019m sure you can put the puzzle pieces together.<\/p>\n

\"Founder,Founder, clinical nutritionist, nurse and mum-of-four, Gina Urlich. Credit: Odi<\/p>\n

It all comes down to creating a healthy balance<\/a> \u2014 something that isn\u2019t too rich with fruit that make the taste of the baby food subsequently too sweet or something jam packed with hidden nasties like chemical contaminants or toxic heavy metal traces.<\/p>\n

\u201cWhen I started looking closely at the category, I kept coming back to the same question: where are the nutrients? Babies and children have enormous nutritional needs relative to the amount of food they can physically eat, so every mouthful is an opportunity,\u201d Gina added.<\/p>\n

\u201cWe wanted to create food that makes those mouthfuls count. That meant starting with nutrient density and building the product from there \u2014 rather than starting with sweetness, shelf life or what is cheapest to manufacture.\u201d<\/p>\n

And with many on the-go parents unable to keep up with handmaking their kids\u2019 daily favourite foods,<\/a> Aussies need a brand that they can reliably turn to and know that it is only goodness on the end of the spoon.<\/p>\n

This is why a brand like Odi is so important in the Australian market, with 24 per cent of coupled families working full time with a child under the age of five.<\/a><\/p>\n

\u201cParents don\u2019t need another person telling them they should be cooking everything from scratch. I\u2019m a mother of four. I understand the reality of feeding children when you\u2019re busy, tired and trying to get everyone out the door,\u201d Gina added.<\/p>\n

\u201cOur ambition is to make the convenient choice a genuinely nutritious choice – and ultimately help raise the standard of what parents should be able to expect from food made specifically for their children.\u201d<\/p>\n

With whole ingredients including organic vegetables, organ blends, bone broth and algal DHA omega-3, at heart of Odi\u2019s formulation<\/a> parents can trust that what you see is what you actually get.<\/p>\n

And there is an alternative to spending hours in the kitchen<\/a> making handmade breakfast, lunch and dinner.<\/p>\n

\"TheThe New Zealand children\u2019s food brand that is changing the way Aussie parents think about daily food intake Credit: Odi<\/p>\n

What started as a brand looking to ease babies onto solid foods has blossomed into broader children\u2019s nutrition<\/a> and is designed for kids from six months to 14 years old.<\/p>\n

The Australian launch marks the next stage of growth for the New Zealand-founded business, which has become one of its home market\u2019s fastest-growing baby and kids food brands.<\/p>\n

At the heart of their mission is a focus to bring parents a simple solution to healthy everyday food<\/a> intake for their little ones.<\/p>\n

The Odi range extends beyond food pouches, into lunchbox snacks, booster and bone broths, baby pur\u00e9e powders and even bundles<\/a> for those looking to try a mix of everything.<\/p>\n

Available in Australian now, parents can get the highest quality of food for their kids delivered<\/a> straight to the front door.<\/p>\n","protected":false},"excerpt":{"rendered":"When we think of feeding our little ones during their early years, some parents can be drawn to…\n","protected":false},"author":2,"featured_media":751974,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[181338,248324,25518,102,655,6636,1758,56,54,55,248325],"class_list":["post-751973","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nutrition","tag-7you","tag-7you-baby-kids","tag-explore-more","tag-health","tag-lifestyle","tag-nutrition","tag-shopping","tag-uk","tag-united-kingdom","tag-unitedkingdom","tag-your-feed"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/751973","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=751973"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/751973\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/751974"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=751973"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=751973"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=751973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}