That growth was partly driven by new products and brands \u2013 such as the Bold Bean Co, Navarrico and Marks & Spencer\u2019s own-label \u2013 as well as recipes going viral on social media.<\/p>\n
Baked beans, once the titans of the supermarket tinned section, initially appeared to have become has-beens in the frenzy, with 1.2% fewer cans sold \u2013 but the decline is actually down to a drop in cans also containing sausages.<\/p>\n
Fake meats, once seen as the future of vegetarian and vegan diets, also continue to fall out of favour<\/a>, with 4.3% fewer packages sold. The decline was down to sales of textured soya, pea and wheat protein products, which offset a renewed growth in mycoprotein \u2013 sold under the brand name Quorn.<\/p>\n \u201cShoppers are not abandoning plant proteins \u2013 they\u2019re shifting toward simpler, higher-fibre foods, whose prices are rising more slowly than food inflation, widening the price gap with meat,\u201d the Madre Brava report said.<\/p>\n \u201cThis indicates that, while food inflation and affordability remain key factors, nutrition and health benefits are also driving purchasing decisions.\u201d<\/p>\n Amid high inflation of meat prices, especially for beef and lamb, in recent years the amount sold by retailers fell by 1.8% year on year according to Madre Brava\u2019s analysis of Euromonitor International data.<\/p>\n The evidence of changing diets comes after the launch of the Bang in Some Beans <\/a>campaign kicked off last year \u2013 led by celebrity chefs including Jamie Oliver and Hugh Fearnley-Whittingstall and supermarkets \u2013 aiming to double UK bean consumption by 2028.<\/p>\n
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