{"id":754193,"date":"2026-08-30T03:58:09","date_gmt":"2026-08-30T03:58:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/754193\/"},"modified":"2026-08-30T03:58:09","modified_gmt":"2026-08-30T03:58:09","slug":"why-young-brits-are-going-to-japan","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/754193\/","title":{"rendered":"Why young Brits are going to Japan"},"content":{"rendered":"<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">This reflects the boom in total tourism to Japan since the pandemic, with a record number of foreign visitors in 2025.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">The Brits in their 20s and 30s I spoke to gave a long list of reasons for wanting to go to Japan &#8211; the cityscapes, food, anime, nature, history, gaming, temples. But they largely agreed that social media was the main driving force behind so many young people heading there.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">When Maitri Sanghvi scrolled through TikTok, &#8220;Japan just kept popping up,&#8221; she says.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">It was a big reason why Maitri, 24, and her boyfriend went for three weeks earlier this year. &#8220;Seeing [Japan] on social media restarted my urge of wanting to go,&#8221; she says.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Search #japantravel on TikTok or Instagram and you&#8217;ll see countless videos of Mount Fuji, bowls of steaming ramen, itinerary suggestions, small villages in the Japanese Alps, the Fushimi Inari torii gates in Kyoto, the neon lights of Osaka&#8217;s Dotonbori, and the chaos of Shibuya Crossing.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;Seeing other people&#8217;s Japan videos definitely influenced my decision to go,&#8221; says Aden Ibrahim, 29.<\/p>\n","protected":false},"excerpt":{"rendered":"This reflects the boom in total tourism to Japan since the pandemic, with a record number of foreign&hellip;\n","protected":false},"author":2,"featured_media":754194,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[84,59,56,54,55],"class_list":["post-754193","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-business","tag-gb","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/754193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=754193"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/754193\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/754194"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=754193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=754193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=754193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}