Pabst Brewing Company has turned to social media for help locating thousands of cans of its Blue Ribbon beer taken from a distribution centre in California.<\/p>\n
“STOLEN,” the company announced. “To the thief: we don’t fault you for wanting to brag to your friends how much PBR you have, we just wish you obtained it the honourable way.”<\/p>\n
The alleged thief presented false documentation at an Anheuser-Busch distribution centre in Montclair, police said, and made off with a shipment worth $25,000 (\u00a318,500) that had been destined for San Diego. <\/p>\n
Pabst says it is being “deadly serious” about the “ridiculous” incident and is offering a reward for help finding the 40,000lbs (18,144kg) of beer.<\/p>\n
It was the second theft on the same day from the same distribution centre, Montclair Police said in a statement. Police are investigating whether “they were committed as part of the same fraudulent cargo-theft operation”.<\/p>\n
In the first incident, a shipment worth $45,000 (\u00a333,000) headed for Tucson, Arizona, was picked up on 17 August but had not arrived at its destination two weeks on. <\/p>\n
An hour later, police say thieves used fraudulent documents to pick up the Pabst Blue Ribbon beer.<\/p>\n
“Investigators identified similarities between the two incidents,” police said. “Information provided regarding the trucking company, driver and vehicles involved contained discrepancies and is currently being investigated.”<\/p>\n
Although they are separate companies, Anheuser-Busch has a contract to brew Pabst Blue Ribbon beer. It is unclear if the Arizona-bound shipment also contained PBR beer.<\/p>\n
“What we discovered was it was just a bad actor essentially who came in and pretended to be the person who was supposed to pick up the beer,” a spokesperson told CBS News, the BBC’s US partner. <\/p>\n
“It wasn’t the person who was supposed to pick up the beer and then they drove off with it.”<\/p>\n
The company sought to underscore the seriousness of the crime in its social media post. <\/p>\n
“We realise how ridiculous that sounds, but it’s the truth,” it said. “This is real and we are deadly serious.”<\/p>\n
Pabst also had a message for the thief: “Pabst is officially starting the clock now – you have exactly 18 days and 44 minutes to return our truckload of beer, no questions asked.” The number is a nod to the company’s year of founding: 1844. <\/p>\n
The company is also offering an unspecified reward for the return of the shipment.<\/p>\n","protected":false},"excerpt":{"rendered":"Pabst Brewing Company has turned to social media for help locating thousands of cans of its Blue Ribbon…\n","protected":false},"author":2,"featured_media":755938,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[84,59,56,54,55],"class_list":["post-755937","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-business","tag-gb","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/755937","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=755937"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/755937\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/755938"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=755937"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=755937"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=755937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}