{"id":756147,"date":"2026-09-01T01:02:09","date_gmt":"2026-09-01T01:02:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/756147\/"},"modified":"2026-09-01T01:02:09","modified_gmt":"2026-09-01T01:02:09","slug":"how-shein-lost-its-shine-ahead-of-long-awaited-stock-market-debut","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/756147\/","title":{"rendered":"How Shein lost its shine ahead of long-awaited stock market debut"},"content":{"rendered":"

Fast-fashion giant Shein is set to make its highly anticipated stock market debut on Tuesday as it lists in Hong Kong after a years-long quest to go public.<\/p>\n

It comes after failed attempts to list in the US and UK, as concerns were raised over issues including the firm’s labour practices and its environmental impact.<\/p>\n

Once estimated to be worth nearly $100bn (\u00a374bn), Shein is now valued at around a quarter of that figure, as the firm faces other issues like increased competition and global trade tensions.<\/p>\n

Shein has grown hugely popular<\/a>, especially with younger customers, due to its ability to source the very latest fashions at ultra-low prices through a vast network of factories in China<\/a>. <\/p>\n

On Monday, Shein priced its shares at HK$48.56 each, raising \u200c13.6 billion Hong Kong dollars ($1.7bn; \u00a31.3bn) from the listing.<\/p>\n

That gave the company a stock market valuation of $26.3bn.<\/p>\n

Founded in China and now headquartered in Singapore, Shein operates a global e-commerce network, with sales in more than 150 countries.<\/p>\n

Shein has 281 million active customers who placed a total of more than a billion orders in the year to the end of March 2026, the company said in a filing ahead of the listing<\/a>.<\/p>\n

But its business model has come under intense scrutiny over environmental and human rights concerns, while US and European Union crackdowns on cheap imports are squeezing its finances.<\/p>\n

The stock market debut comes at a “complex moment” as investors grow sceptical over the performance of fast-fashion companies, said Louise Deglise-Favre from research firm GlobalData.<\/p>\n","protected":false},"excerpt":{"rendered":"Fast-fashion giant Shein is set to make its highly anticipated stock market debut on Tuesday as it lists…\n","protected":false},"author":2,"featured_media":756148,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[84,59,56,54,55],"class_list":["post-756147","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-business","tag-gb","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/756147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=756147"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/756147\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/756148"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=756147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=756147"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=756147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}