{"id":757892,"date":"2026-09-02T16:06:11","date_gmt":"2026-09-02T16:06:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/757892\/"},"modified":"2026-09-02T16:06:11","modified_gmt":"2026-09-02T16:06:11","slug":"bournemouth-independent-bicycle-firm-ceases-trading-after-34-years","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/757892\/","title":{"rendered":"Bournemouth independent bicycle firm ceases trading after 34 years"},"content":{"rendered":"<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">A sports firm which specialises in electric bicycles has suddenly ceased trading after 34 years.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Customers found shutters closed at Primera Sports in Charminster Road, Bournemouth, on Friday, according to social media.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">The business said it had instructed insolvency firm Leonard Curtis, which the BBC has approached for comment.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">One customer told the BBC he paid a \u00a36,000 balance on 14 August for two e-bikes which never arrived.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">David, who asked for his surname not to be used, said he initially ordered the bikes for \u00a310,479 on 28 July.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">After waiting for more than two weeks, he went to the shop and spoke to the owners.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">David said he was told the delay was due to high demand for the heavily-discounted Scott bikes.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;They took that balance from us.. and have just disappeared and gone. I&#8217;m very unhappy,&#8221; he said.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Posting on Facebook, professional cyclist Ben Moore, who grew up in Poole, appealed for the release of bikes that were with the firm for servicing and repairs.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">However, Primera Sports Ltd told the BBC: &#8220;All the service bikes are back with the customers. A couple of customers are on holiday and on return they will be delivered.&#8221;<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">It said people who had bought bikes should reclaim the money from their credit card companies.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">The firm, which opened a second store in Poole in 2007, had 14 employees, according to its latest accounts.<\/p>\n","protected":false},"excerpt":{"rendered":"A sports firm which specialises in electric bicycles has suddenly ceased trading after 34 years. Customers found shutters&hellip;\n","protected":false},"author":2,"featured_media":757893,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[84,59,56,54,55],"class_list":["post-757892","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-business","tag-gb","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/757892","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=757892"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/757892\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/757893"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=757892"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=757892"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=757892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}